When a person hears or sees the word America, what do they think? America is a country that almost everyone in the world knows about because there are certain words and phrases that can be used to describe it. Some common terms are sports, equality, the melting pot, powerful, freedom, hard working, and some more. All of these words make up what is known as the American Identity. This American Identity has been built up over time by people’s actions and thoughts. Many advertisements, TV shows, pictures, movies that use the American Identity to draw attention. One such advertisement comes from Nike and is called the equality ad. This advertisement uses some of these identities to express their point and connect it to a larger Identity. The Nike Equality advertisement portrays the American Identity of equality by using famous figures, battling stereotypes, and connecting to the Declaration of Independence. In this Nike advertisement, there are some famous athletes shown that are known all around the world. Two of the athletes shown are Lebron James and Serena Williams. Both these players are American heros and represent America all of the world, especially in the Olympics. In the advertisement, both players are shown standing on their courts with full looks of determination and …show more content…
LeBron James and Serena Williams are used to show how successful anyone can become with hard work. The Declaration of Independence can be applied to this advertisement because it is what America free, gives people certain rights, and states we are all created equal. The advertisement used a minority race to really capture the concept of everyone being equal. Common stereotypes of African Americans were twisted by Nike in a helpful way that further expressed their
Cheerios commercial sparked an outrage in the comments on Youtube because it shows an interracial child asking her mom what is so beneficial about cheerios? Mother explains to her daughter that it can help lower cholesterol levels;nevertheless, several clips later it shows the daughter’s father to be stuffed with cereal and that he appears to be from another different color and race from the mother causing a huge controversial. In Roxane Gay’s essay “Why Interracial Families on Commercial matter” she states that the commercial is charming and that is indeed true. It is charming in several ways because it portrays that a happy family is formed because of love for who they are and not because of color. It also shows that the advertisers of the
Since the high profile athlete, a fan favorite, is not placed below the Nike name and logo, the advertisement offers a sense of honor. It hints that Lance Armstrong endorses Nike and supports the company, but is not taken for granted by the company. It shows the company giving him the respect that he, in the minds of many, deserves, which reassures viewers that Nike will respect them and offer customers the quality service that they deserve. The target audience will also conclude that Nike is the product that the best athletes in the world, like Armstrong, use and thus a product they should use. Furthermore, by not making the logo more prominent, the advertisement seems more like a factual news photo showcasing Lance Armstrong’s support of the brand instead of a piece of marketing.
But what is America? With the exception of natives, it’s a nation where everyone isn’t from. It’s a nation of nations. To people in the darkest and most oppressed corners of this planet, it is a nation that shines a beacon of light into this dark world and gives a voice to the voiceless. To innocent children in small villages, it is a land where their dreams can come true. To the most unfairly treated citizens of third world nations, it is
This commercial was released during the 2014 World Cup, which made it much more effective due to a larger amount of soccer players and fans watching tv at the time. More direct product advertisement could have helped Nike make more profit off of their new products. Also, using pro women's players could have helped, as it connects to a broader
In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.
The Jordan Brand is attempting to communicate with its audience that when becoming a legend by understanding that it is not about the shoes that you wear rather than what you do in them. When doing this, they show star athletes performing during their high school and college years to the narrator 's words. During this clip, the narrator is Michael Jordan. This analysis explains how the Jordan Brand attempts to show their audience the rhetorical vision when becoming legendary, through fantasies in their ad "It 's not about the shoes". Within this ad, there were several fantasies that the Jordan Brand incorporated.
Throughout the years Nike has dominated shoe sales against other competitors. Nike is known for their marketing concepts including putting a lot of time into their commercials. The quality of commercials has a lot to do with how much a product sale. Nike does a great job using music, humor, and celebrity endorsement to push interest to their products. In the commercial “LeBron James Nike Pool” Nike uses three advertising techniques such as; Music, Humor, and Celebrity endorsement to appeal to their customers.
Finally you can debate that like, in the other commercial, they used logos in the way that gave Nike products credibility because the athletes that are using their products are truly the top players of this generation, thanks to the amount of money there making to prove
The 90-second commercial follows a boy who’s continually invited to join sports team “short a guy”. He moves through basketball, a 10km Sun Run, baseball, wrestling, beach volleyball, soccer, lacrosse, swimming, and gridiron. The ad fast-paced tempo with the warm summer feel fun, and light humor style gave me the desire to participate in some outdoor sport. The “Short a Guy” commercial is designed to connect teenagers who are into sports to Nike’s Gear Up hub on Nike.com by showing multi-sports theme.
What is America all about? What is America defined as? America is more than just its geographical boundaries. To everyone in the world, America stands for something. People believe in America.
Nike is one of the most iconic and influential companies in the world, and its advertisements can be found anywhere in the world and across every medium. In one of its most recent ad campaigns, this athletic juggernaut tackles the issue of equality, a struggle that has existed throughout the history of sports, just as it has existed throughout the history of this country. The Nike advertisement “Equality” is a black-and-white video featuring superstar athletes from various sports that incorporates several elements and techniques illustrating the use of logos, ethos, and pathos to create a powerful and moving message. In this ad, Nike demonstrates that there is no need for a so-called diverse world of sports because once people are playing a
The producers of these commercials know this does not draw in a crowd and know that they need to use fast, up beat, inspiring music to draw peoples’ attention. The players, athletes, and people involved in the video clip are all showering in Nike attire with bright colors and designs and the big symbol they are known for is visible for everyone to see. In some of the propaganda, a player may be shown as mediocre with very little Nike attire, but as the publication goes on, the athlete is wearing all Nike and becomes an excellent competitor. This shows the audience that if they wear their products they will become better and well rounded. Another example Nike uses pathos is by using an athlete that once had multiple failures and has turned their failures into success.
Nike uses a lot big star athletes in their advertising . Big name player like LeBron James, James Harden , Kevin Durant ,Kobe Bryant and Derek Jeter. These athletes are world known people that the youth looks up to as role models. Nike creates a strong ethos by adding big name stars that are respected and look up to. The Audiences may look at Kobe Bryant's ad and see that arguably one of the best shooting guards in the NBA wears nike shoes.
The “What Girls Are Made Of” Nike advertisement is inspired by a popular Russian song titled, “What Girls Are Made Of.” Judging by the title, the commercial is clearly geared towards girls, more specifically girls who are interesting in athletic activities and sports. While Nike’s objective is to sell its sports wear, it also sells an empowering message that defies stereotypes through the effective use of rhetoric. To begin, the advertisement begins in the setting of a stage and a large audience listening in agreement as a little girl in yellow charms, “Girls are made up of flowers, and rings and gossip and marmalade.” These are just few of many belittling stereotypical descriptives for a girl.
In the commercial aimed at the United States, you first see Roger Federer practicing tennis. They also show the Mercedes Benz car driving in a different shot. While showing this a voiceover mentions some inspirational words. He starts by saying: “When you’ve been at the top of your game for so long, how do you stay there? You do it by continuing what got you there in the first place.”