This critique is a reflection of Strategic Industry Analysis of clothing Industry in United Kingdom, Italy and France. To achieve such aims, data were collected, reviewed and analyzed within the industry. By so doing, primary tools were exploited to give an in-depth information, these include: Orbis database, companies' web pages as well as academic and non-academic literatures. Due to limited information from countries' perspective (language barriers), this paper will analyze the European union clothing industry as a whole, in term of the development, the competitiveness and the disparity between top and bottom players in regards to financial performance. In order to explicitly analysis the clothing industry, emphasis must be laid on Textile …show more content…
PESTEL ANALYSIS Pestel is a strategic analysis tool used by organizations to scan the macro-environment in which they operates, helps to identify external factors that can affect the organization's business activities and performance (Gockeln 2014). Macro-environmental factors are those that affect clothing industry and the industry have no control over rather than adapting to it. By so doing, it gives ability to differentiate themselves from potential competitors and sustain performance. Table 2 depicted, (PESTEL) Political, Economic, Social/ Cultural, Technological, Environmental and Legal external factors. Political factors: these are examined from the political stability point of view, which covers government policy intervention in the economy, deregulation, taxation changes, as well as the attitude of political parties on the government policy. Because the EU textile and clothing industry is a leader in the world market, and its product is required all over the world, the European Union work to ensure a level playing field and inaugurated free trade agreement in the EU-28 through the application of the world trade organization agreement (WTO). This achievement has a dramatic positive impact on the sector to the extent that the sector is consistently experiencing 13% increase rate in its export and 4% increase in the import rate for past few years. Moreover, there have also been a constant increase of trade flow all over the world (European commission …show more content…
For instance, the world population is aging (OECD, 2013a), therefore, changes in demographic may be dangerous to solely teenage-oriented apparel firms based on the fact that competition for that segment is gradually diminishing (e.g. Coneen by design ltd). Nevertheless, these could be an opportunity for open and more flexible existing fashion retailers. Nowadays, customers are demanding for convenient shopping experience due to limited time in accessing or going to the market in person. Therefore, fashion or clothing firms with quality and easy to navigate web page will attract more customer (Chaturvedi, Martich, Ruwadi & Ulker, 2013). Furthermore, it is noted that customers, particularly from developed nations like UK, France and Italy are more and more concerned about their health and the report on individual health expenditure over the last decade by OECD (2011) has confirmed that. The report shows that customers are becoming more inquisitive in the type, nature, origin and the processing method of materials in which, apparel and clothing firms uses in producing their product. Thus, demanding for transparency and accountability. Consequently, many customers have gone green and they are persistently advocating for sustainable and ethical activities of firms (Johansson, 2010; Pookulangara
The U.S. apparel market keeps changing, attempting to adapt to customer trends and new technology that will allow the consumers shopping experience to be more enjoyable. In the retail apparel industry there are so many retail brand stores available to shops. In addition to
FSA Practice Essay: Clothing Over Time Clothing has existed in many cultures for thousands years, and clothes have advanced in their style and functionality over all of these years. From ready-made apparel used in the America Civil War to using computers to design clothes during the 21st century, clothing has come a long way from its origins. Preferences in clothing changed drastically as well, going from preferring style over comfort to comfort over style and back again countless times throughout the years. Overall, the evolution of clothing has been one of the biggest in terms of items for humans and will most likely grow even further into the future with new and better technology.
Non-profit, environmentally sound business set themselves apart from mainstream for-profit companies by appealing to human need of “feeling good about yourself.” These stores reinforce social preferences to appeal to this need by promoting environmentally friendly food and brands. These food choices and corresponding brands are usually identified and used as propaganda to appeal to the environmentally conscious consumer. Shannon’s findings are interesting and some relative information pertinent to my thesis, but overall is not necessary for my essay. Shannon focuses on the specifics of dietary options and the individuals who believe in purchasing environmentally friendly foods- this topic is not relevant to the thesis as a whole but provides
After which, this paper will give emphasis on whether or not green consumerism is framed as a health problem with the aid of such analysis. The Company’s Goal As aptly provided in website of The Honest Company (2016), its goal is to deliver the best family essentials to
In the history of fashion, fibers have been grown, weaved, and created through many processes to create a piece of apparel that suits people’s desires. Yet, the necessity of creating more sustainability has become scarcer as our planet constantly suffers from harmful factors of pollution in the air, water, and earth which can be controlled through our practices of creating such fibers for creating clothing. Not only is pollution being formed through processes of creating such apparel, a form of waste, which will later be explained, is an ongoing matter which leads to a more unsustainable environment in the world of fashion. In today’s market, cotton is one of the mostly used fibers (Hemp versus Cotton). An alternative with more eco-friendly factors that can prevent the amount of waste being produced in the fashion industry.
It is only recently that fashion and textile industries have become increasingly aware of sustainability issues. Sustainable designs and initiatives have been highlighted at various fashion weeks across the world, with Armani and Zegna leading the way and including design house such as Linda Loudermilk, Edun and Loomstate (Hethorn & Ulasewicz 2008: 82). According to Sandy Black (2011:17), eco-fashion is founded on linking environmental and moral principles with innovative ideas and a highly aesthetic design. Large high-street chain stores and international brands such as GAP, Nike and M&S were accused of unethical practices in clothing and footwear production in the past, but are now implementing the requirements to find their way to ethical and environmental answers in an attempt to reverse
1. PESTEL Analysis Political • Tax concessions • Patents and trade markets are used in designing fabrics and apparel. Economics • Sensitive to price • Costly • Economic slowdown Socio-Cultural • Canadian Brand • Yoga and runner • Health conscious • Ethical product production • Safe Environmental standards Technological • Instagram • Web designed website • Income based on shipping. Environment • Outsourcing all products through third-party suppliers
The SWOT analysis reveals that the major factors that influence the sustainability of the company are related to price, supplier sustainability, economic factors, and awareness. Since the company has continued to experience growth and the brand loyalty is strong even when faced with increasing entrants, Lululemon is attractive overall. However, there are some opportunities that Lululemon should consider exploring to help ensure that sales do not begin to decline and prevent the competition from gaining market share. Also, threats can become opportunities (shift to American manufacturers) and opportunities can become threats (technology use by large athletic apparel companies could benefit others and hurt Lululemon).
Global warming, pollution and climate change are issues that are widely discussed nowadays. This brings consumers to get more involved in researching the material content of the clothes they are wearing and their impact on the environment. As a matter of fact, manufacturers are frequently blamed by the consumers for releasing harmful chemicals in our ecosystem. This drives companies to grow their concern over sustainability and ethical issues, especially in the fashion industry (Moisander & Personen, 2002). Global companies such as Adidas, H&M or Reebok have been launching recycled and sustainable products, and words such as “fair trade” or “organic” are increasingly being used in marketing.
The sustainability aspect is present in the strong relationship the company has with its supply chain. The case test states that the goal of the company was and still is to “...deliver delicious food that was transparent, safe for the environment, and responsible to the animals slaughtered for meat…”. In addition, the company is adamant about increasing its local sourcing. This approach allows for less fossil fuel consumption in the transport of goods, increase in local farmer’s sales and a better taste of the food by using peak-season
The textiles are not only the handicrafts, it also use
Conscious consumers are those that are ready to pay the extra amount for the food that they are willing to pay. In addition to this, conscious consumers are the people that possess the attitude to purchase the products that are manufactured in environmentally and socially responsible manner. This depicts the fact that conscious consumers are the people that are concerned about the foods and mostly prefer the items that are produced in the manner that proves to be beneficial for the society. Through this, it is also noticed that conscious consumers are the people that they make their purchasing behaviour as per the perspective of the society and environment. In addition to this, it is observed from a survey conducted that majority of the adults
A few companies frequently exaggerate or falsify the natural usefulness of their product, and in this manner clients doubt them any more (Kalafatis and Pollard 1999). Green Brand Image This study alluded to Padgett and Allen (1997), and Cretu and Brodie (2007), and characterized green brand picture as an arrangement of view of a brand in a buyer’s mindset that is connected to environmental responsibilities and natural concerns. Among the importance are the brand is viewed as the best benchmark of environmental responsibilities, the brand is proficient about natural notoriety, the brand is fruitful about ecological execution, the brand is settled about environmental concern, and the brand is dependable about ecological guarantees.
Re-search shows fashion brands have a visibly poor support for ethical fashion. At present, the adaptation of ethical criteria from ethical fashion perspective by various stakeholders of the fashion industry has been too simplistic and the relevant actors are using sustainability and ethical fashion interchangeably which is misleading. Ethical fashion smart wearable has a wider scope involving not only the wearable technology but also people, processes, design, eco-system that has benefits for the contemporary society. But the fashion industry needs to understand to abide by the ethics required to be ethically compliant and to devel-op new trustful ways of offering ethical value to the consumers. For the ethical fashion future, ethical choices must be an available alternative to the consumers.
Fashion industry special the retail own should emphasis on the sustainability because their supplier does not maintain a sustainable environment. Their work system is totally unsustainable. As the sustainability work for the betterment everyone. From the seller to owners and workers, the garments industry in third world country knows only how earn profit for them self’s.