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Swot Analysis For Kroger

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1 3 Modified SWOT Analysis Sieta Graham University of Phoenix STR/581 Professor: McClintock Due Date: 05/09/2023 Modified SWOT Analysis Kroger?s is one of many that sits on the list of Fortune 500 companies. They are a retail brand that is operated in the United States. The was originally founded in 1883 in Cincinnati, Ohio by its founder Bernard Kroger Startup Talky (2023). His dream was to have an operation that consist of a host of multi-store companies and supermarkets not just in the U.S but also globally. His family line now owns over 2800 stores in more than 35 states around the world. Kroger also have varies distributing companies along with pharmacies and fuel stations that they also supply. The company employs many people by providing different products and services in today?s market. They are one of many retail chains that also offers their customers ways to save online and in their stores by providing digital ways to save on many products and services that they provide. SWOT analysisStrengths Strong presence in the U.S Diversity of products in stores Trust of customers Offer fuel points Effective marketing strategy Weaknesses Expenses of operating cost Currently no international presence Controversies Larger debt risk …show more content…

The company Has a very good training and learning employee for its employees. They also have a good brand portfolio which is good if they decided to venture out and expand into many new products categories. I believe the company re organize their business structure and do not limit their expansion and product segments it can help them in by integrating further internationally which will give them a competitive advantage. Some opportunities externally would be if they can improve their online

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