"TRAFFIC aims to help ensure that wildlife trade is at sustainable levels and in accordance with domestic and international laws and agreements. This is achieved through the investigation, monitoring and reporting of such trade, particularly that which is detrimental to the survival of flora and fauna and that which is illegal. TRAFFIC shall be a source of accurate and objective information and advice, and shall provide a technical basis for the establishment of effective conservation policies and programmes for wildlife in trade. " The site provides news and information about the wildlife trade and TRAFFIC's efforts to monitor the trade and prevent abuses. The site also provides information about how private citizens can help in the achievement of TRAFFIC's goals.