Alcohol Advertising


Subject:
Industries , Beverages , Advertising & Marketing , Food & Beverage , Alcoholic Beverages , Specific Industries & Products

Description:
"The influence of alcohol beverage advertising on consumption and abuse is examined on the basis of scientific research and evidence" on this website. Discusses consumption and abuse, the purpose of alcohol advertising, youth and commercials, parental influence ("It is parents, rather than alcohol ads, with the great influence over young people."), and related topics. Includes material on the alcohol industry and alcohol law and policy. From a SUNY Potsdam sociology professor specializing in alcohol and drinking.

Creator:
Hanson, David J.

Language:
English

Source:
http://www2.potsdam.edu/hansondj/Advertising.html


PID= res:lii-19697