Marketing Library Resources: An Annotated Bibliography


Subject:
Librarianship , Marketing

Description:
This 2005 bibliography provides citations and brief descriptions of articles about the marketing of library information products and services, in areas such as strategic planning, environmental scanning, customer service and public relations, outreach, development and fund raising, relationship marketing, and evaluation. From Elsevier. Opens directly into a PDF document.

Creator:
Decooman, Daria

Publisher:
Elsevier

Language:
English

Source:
http://www.elsevier.com/framework_librarians/LibraryConnect/LCP08/LCP08.pdf


PID= res:lii-20574