Market Segmentation: A Guide to Sources of Information


Subject:
Advertising & Marketing , Targeted Populations

Description:
"This guide includes books and other resources that discuss marketing to particular segments of the population along with other sources that are important in determining the size and power of a particular market segment." Some of the market segments covered include generational (such as baby boomers and Generation X), ethnicity, geographic, gender, gay and lesbian, and lifestyle. From the Library of Congress, Business Reference Services.

Publisher:
The Library of Congress

Language:
English

Source:
http://www.loc.gov/rr/business/marketing/


PID= res:lii-21059