The Erotic History of Advertising: Aromatic Aphrodisiacs: Fragrance


Subject:
Fashion , Advertising & Marketing , Specific Industries & Products , Cosmetics & Perfume

Description:
This book excerpt discusses the "sexual content in fragrance advertising "and how "fragrance marketers play to people's fantasies." Features analysis of advertising from the 1970's and 1980's, along with selected images of print advertisements. From the Advertising Educational Foundation, "the advertising industry's provider and distributor of educational content."

Creator:
Reichert, Tom

Publisher:
Advertising Educational Foundation

Language:
English

Source:
http://www.aef.com/on_campus/classroom/book_excerpts/data/2476


PID= res:lii-23037