The Merchants of Cool


Subject:
Advertising & Marketing , Targeted Populations

Description:
Website companion to a PBS Frontline program about "the merchants of cool: creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America." Features a look at the work of cool hunters (researchers specializing in youth culture), teen opinions of the program, themes of the report, interviews, and holdings of media giants. Includes the full program, classroom guide, and related material about cool hunting.

Publisher:
WGBH Educational Foundation

Language:
English

Source:
http://www.pbs.org/wgbh/pages/frontline/shows/cool/


PID= res:lii-25733