Brief illustrated history of the brightly colored and patterned casual Hawaiian shirts known as "aloha shirts." "In the late 1920's and early 1930's tourists, always looking for exotic souvenirs, fell for a fad of the young islanders, unusual prints. Artists and tailors spotted a serious business. The name 'aloha shirt,' registered in 1936, soon labeled a flourishing industry." Includes photos. From a Hawaiian coffee company that also produces a travel and tourism magazine.