THE BEGINNING: The Zone

 

It all started when I was on the design team of a coffee joint back in 93. I went through the process of starting a business and learned what works and what doesn't. I realized how easy it was to do so I decided to start THE ZONE. Other places want a high client turnaround to make money. But people just wanted to hang out, so I created a hang out. You could serve yourself through counter service. You could kick up and move to other tables if some friends showed up. Kind of like a bar. I wanted a lot of people there, whether they were spending money or not. We wanted to enjoy ourselves and we did.

a man playing the guitar