A Brief Look At Lord Munday

Lord Samuel has been attributed in coining the phrase “location, location, location”. No truer words are spoken, when choosing the best place to put your business for maximum volume of customer throughput and revenue back to the business. In our textbook, Oliver Munday, Hard Rock’s vice president for cafe development, created a research checklist that he follows for the following reasons “We’ve got to look at political risk, currency, and social norms—how does our brand fit into the country,” he says. Once the country is selected, Munday focuses on the region and city. His research checklist is extensive.” (Heizer, 2016). Identifying the subcategories, addressing the seriousness of the location strategy and deciding when to franchise are the keys to Hard rock’s success in placing their brand in locations all over the world.

I chose to look at nightclubs and what their potential subcategories would consist of on the checklist. Potential competition, proximity of similar businesses and regionally-themed décor and menu items would be subcategories for consideration in acquiring the best location. Knowing who your competition is, scoping out their facilities and gaining a better understanding of what the club-goer is looking for, assists the company is making better management decisions on how close they place themselves to other similar businesses. Additionally, if they offer a little different menu items and drink list, they make their brand set apart from the