The main aim for the campaign ‘Adults and children over 11 should eat no more than 6g of salt a day’ was to inform and raise awareness of salt as a public health issue. The recommendation came about by The UK’s Committee on Medical aspects of Food and Nutrition Policy in 1994 and further validated in 2003 by the Scientific Advisory Committee on Nutrition. A number of research that have been carried out showed that a high salt consumption is the key reason as to why elevated blood pressure occurs in the UK. The amount of salt you eat has a direct effect on your blood pressure. Salt makes your body hold on to water. If you eat too much salt, the extra water stored in your body raises your blood pressure. The higher the blood pressure, the greater …show more content…
Within a year, public awareness of recommended salt intake limits increased from 3% to 34%. As advertisement was one of the first method that was used to interact with the public, the result showed that 16-25 year olds were less likely to have seen the adverts and that 50+ were more likely to have. This maybe because 16-25year-old tend to not really have time to watch TV as they are busy with other things such as their phone or other electronic devices and also they don’t really not worry about things like these at this point in time, whereas 50+ year olds have time to watch TV and they are the stage where they worry a lot about their health and would like to have more knowledge about how they can stay healthier. The percentage was higher in Wales than England. Social economic class also plays a part in the high salt consumption in the UK, people in lower social economic class might think they can only afford low quality foods that contains high amounts of salt and do not care about what is on the label, but as long as the price low. This changed as it was said that the reduction of salt intake was 10% due to the fact that there was price change in food product that are high quality with low salt content. 41% among