ipl-logo

Analysis Of Nike's International Marketing Strategy

1115 Words5 Pages

International marketing strategy is a combination of marketing principle that could be used to formulate a marketing strategy for specific products and services within one or more countries to extend or internationalise the company. The research paper is based on the international marketing strategy of Nike Inc. (a Sports Apparel retail company working internationally) to help the management of the company shortlist and identify potential market for them to expand their business. It utilised macro and micro analysis of the sports retail market to identify the potentials of the industry that would help them to increase their business performance in the international marketplace. Macro Factors PESTLE It is noted that PESTLE is one of the most important and effective that often used by organisations in order to assess different macro factors that influence their activities in a negative manner (Li, et al., 2014). However, the PESTLE factors entails political, economic, social, technological, legal and environmental that are elaborated below: Political Political factor is an imperative factor that organisation considered at the time of expanding their business operations by assessing the political environment of the target market (Li, et al., 2014). Moreover, it is found that there is a strong competition among the sports retailers in all over the world that is why the margin of error is very low for the firms. It is imperative from the prospect of an organisation to evaluate

Show More
Related

  • Pest Analysis Of Nordstrom

    878 Words  | 4 Pages

    While micro environment factors, on the other hand, such as competition norms impact the competitive advantage of the firm. Nordstrom can use the country’s economic factor such as growth rate, inflation & industry’s economic indicators such as apparel stores industry growth rate, consumer spending etc. to monitor the growth of not only retail sector but also that of the organization. Economic factors that Nordstrom should consider while conducting PESTLE analysis

    Read More

  • Virgin Atlantic Situational Analysis

    1443 Words  | 6 Pages

    PESTLE analysis is based on political, environmental, social, technological, legal and economic factors that affect the working of the company. In case of Virgin Atlantic, it is important for the airline company to evaluate the political, technological and legal factors in detail in order to formulate their internal strategies accordingly in order to avoid any potential damage of the assets of the company (Kerzner, 2013). Table 1 PESTLE

    Read More

  • Human Resource Management Case Study: Square International Company

    1632 Words  | 7 Pages

    PESTLE ANALYSIS Successfully implementing necessary labor changes during a business expansion requires an understanding of the environment an organization operates in. The PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analysis is a powerful assessment tool for external factors that are out of Square International Company’s direct control. Best used with the SWOT (Strengths, Weaknesses,

    Read More

  • Swot Analysis Of Eataly

    860 Words  | 4 Pages

    Pestle Analysis Political Factor Eataly operates in global environment with their operation spread all around the globe; the operation of the company is influenced strongly by political situation of the country where they are doing business. As Eataly have flexible policies to adjust in an unstable economy (Reijers & Mansar, 2005). Economic Factors The entire planet has witnessed the economic decline and hence the characteristic of purchasing products has been greatly affected all companies without exception Eataly. In addition, the income level of Europe is relatively uneven which makes some people fail to pay for products offered by the company (Chaffey, 2009).

    Read More

  • Pest Analysis Of Victoria Secret

    1466 Words  | 6 Pages

    We will now be doing a more detailed analysis on these six PESTEL factors. PESTEL refers to the Political, Economic, Social, Technological, Environmental and Legal forces,

    Read More

  • Arsenal Football Club Promotional Mix Strategy

    1498 Words  | 6 Pages

    With the constantly increasing fan-base and frenzy for football, clubs have been able to explore and establish themselves in global markets to further enhance their profits. One of the most important success factors for a company that is developing in a new market, is Marketing performance. However the process of market development (refer to Appendix 1, Figure 1.1) involves high risk strategies which if not planned correctly can prove costly to the business. Research studies confirm the need for businesses to analyze the new market and accordingly adapt to get the best results. Football clubs are becoming increasingly popular around the world and are expanding at a relatively fast rate along with the competition.

    Read More

  • What Are The External Business Environment Of Huawei

    1433 Words  | 6 Pages

    Huawei, being a multinational company is affected by the external business environment. As such the impact of the external business environment factors on Huawei’s marketing strategy are explained by the PESTEL Model as follows: 1. Political Factors Political factors include laws and legislations which are of great importance due to the fact that they enclose many aspects of a company policy. Through regulatory bodies, the government implements policies that affect businesses in various ways (Vrontis and Pavlou, 2008).

    Read More

  • Nike Business Analysis: Internal Analysis Of Nike

    702 Words  | 3 Pages

    Internal Analysis When conducting an internal analysis you must know the firm’s resources and capabilities. Nike’s resources are assets from succeeding in their industry. These resources include financial resources, physical resources, human resources and organizational capabilities. Firms Resources & Capabilities: Human Resources-. The company displays a strong workforce of over 30,000+ employees.

    Read More

  • Macro Environmental Analysis Of Nike

    2130 Words  | 9 Pages

    In the assignment, it will discuss the sports brand Nike which specifically focuses in Chinese market. There are three main content areas in this assignment. The first part is a macro environmental analysis; the next part is the target customer profile; the last part is the analysis of marketing strategies. Macro Environmental Analysis: Nike is a very well-known market leader. It is an international brand, their products are selling in the worldwide including China.

    Read More

  • Advantages And Disadvantages Of Henry Mintzberg's Prescriptive Schools Of Strategy

    1331 Words  | 6 Pages

    Firstly, the Boston Consulting Group (BCG) matrix that concentrate the market position of different products. Secondly, the experience curve and the Profit Impact of Market Strategies model which identified a number of strategic variables. Furthermore, competitive advantages model (Porter, 1985) which focus on five different forces in environment of organization, but suit with only stable market. Generic strategy was developed strategies under this school, especially it can identify position in the market. Advantages: -Provide content in a systematic way to the existing way of looking at strategy -Particularly useful in early stage of strategy development, when date is analyzed -This school emphasis on analysis and calculation can be a very strong support to the strategy development process -This strategy suit with big businesses or organization which have ability for operate effective market research in the environment

    Read More

  • Political Factors Of Starbucks

    726 Words  | 3 Pages

    Part A. The primary externals influences to Starbucks PESTEL describes a framework of macro-environmental factors used in the environmental factors component of strategic management. PESTEL analysis includes some several factors: political, economic, social, technological, legal and environmental factors. This report analyzes the factors which have main impact on Starbucks. 1.

    Read More

  • Micro Environmental Factors Of Nike

    1368 Words  | 6 Pages

    Micro and Macro Environmental factors that influence Marketing decisions (LO 2.1) Micro Environment: This indicates those elements over which the marketing firm has control or which it can use in order to gain information that will better help it in its marketing operations. Furthermore, these are the factors close to a business that have a direct impact on its business operations and success. It is important to carry out a full analysis of micro environmental factors prior to decide corporate strategy.

    Read More

  • Pestle Analysis Of Uniqlo

    1510 Words  | 7 Pages

    Introduction Uniqlo is ranked as the 1st apparel brand in Japan (Fast retailing, 2014) and the 5th SPA (Specialty Store Retailer of Private Apparel) in the world (VFPress, 2012). The brand has demonstrated a strong development during the past years with around 818 stores worldwide, estimated at August 2015, (Fast retailing, 2014) and now, they are planning for an expansion to Vietnam market. This report will provide useful information which can be guidelines for Uniqlo’s strategy to enter a new market. The report covers four main parts: PESTLE analysis of Vietnam market; mode of entry suggestion; segments, targets and position process and 7Ps marketing mix. Question 1:

    Read More

  • P-Political Factors Affecting Toyota Motor In India

    1469 Words  | 6 Pages

    P-Political factor: - In the political factor, this alludes to government approach for example, the utilization of renewable vitality. Political choices can affect on numerous indispensable ranges, for example, the earth of the workforce, the people 's wellbeing and the quality of innovation, for example, crossover framework. There are few points under the political factor that affects the Toyota motors in the Indian market like… Government support and attachment in businesses of Toyota Motor in India. There has additionally been a proposal for expense unwinding on venture of more than Rs. 500 Crore.

    Read More

  • Pestle Analysis Of Maybank Malaysia

    709 Words  | 3 Pages

    PESTLE analysis is include of political, economic, social, technological, legal and environmental factors. PESTLE is a business tool that used by companies to track and analyse the macro environment in which the company operate. This tool is very useful which help in overall growth and development of organization after learning from the past mistake and working for future. The first factor is political factor which include such as law of land, taxation policies, rules and regulation, trade restriction and so on.

    Read More

More about Analysis Of Nike's International Marketing Strategy

Open Document