Good morning/afternoon Miss Kelly and class. Australia Day is one of the most celebrated public holidays in Australia. It’s a day to call over mates for a game of cricket and eat lamb on a ‘barbie’. What better way to convey and persuade this idea than airing it on national television? Australia Day Lamb Ads have taken to our screens since 2006 with a Meat and Livestock Australia (MLA) advertisement released every year around Australia Day. The mixed reactions received vary from praise to outrage to racist allegations. The ads try to encourage the tradition of serving lamb on Australia Day, not doing so may result in being called ‘un-Australian’ by sports commentator, Australian rules football player and ‘Lambassador’, Sam Kekovich. One …show more content…
With the intended audience being Australians and bringing them together to share and enjoy delicious lamb over a game of cricket, who better for the job than Australia’s own Richie Benaud? Secondly, the context of this ad is extremely cleverly arranged, producing a well-executed transition through time, allowing the audience to focus on watching the ad and for the message to be clearly conveyed. The ad begins, gradually producing a general feeling of intrigue and excitement, however counter opposed with a fun and laidback mood at the same time. In addition, who could look past an exceptional storyline that truly is the cherry on top? It is rare to see an influential advertisement arranged with a storyline structure similar to that of a narrative. Nevertheless, it was extremely effective because it connected with all Australians by relating to their culture and lifestyle. As quoted by Cindy Tran for Daily Mail Australia, the Australia Day Lamb Campaign has taken a new role by, “...Capturing the spirits by doing what we believe every Aussies should be doing - organising a big lamb BBQ and a game of backyard cricket.” Plenty of big names took centre stage when
Feed SA did an amazing job constructing this ad by striking the hearts of viewers through pathos. Bold images of the child and the dark background brings sadness and seriousness which is the feeling of this ad. The way an ad makes a person feel is the main factor in the person putting money into something. Feed SA created an effective ad in which tugged at the heart of shoppers by choosing a target audience and knowing how to strike them emotionally.
From the 1970’s Australians have been viewed as bush people as they were seeming as heroic and brave. Never the less, internationally, Australians have been showcased as vulgar, racist that have strong pride for their country. Consequently, Australia has also been viewed as an alcoholic nation as companies continuously push the stereotype to market their products. In turn, Australian’s collective identity is made up of multiple other stereotypes that have been fed into. Despite being incorrectly portrayed; the Australian identity has a positive effect on Australian culture.
Australian’s are prideful of past endeavours in war and celebrate this twice a year in ANZAC day on the 25th of April and Remembrance Day on the 11th of November. They celebrate this because the war represented the ultimate from the mateship. A prime example of this was the battle of Gallipoli, were the Australian soldiers (diggers)
I strongly recommend that the film Red Dog be exemplified in the film festival since it offers a reasonable and truthful depiction of Australia given the films time period. The film like no other nails the acts of mateship, gives an impeccable image of the Australian landscape as well as a fantastic representation of the Aussie male. During the movie a strong connection is created within two main characters which in turn represents the beautiful and loyal relationship Aussies can have, or other known as
Super Bowl LII: A Million Dollar Advertisement Upon the first Sunday of February each year, the two remaining football teams in the NFL come together to compete and continue a national holiday that dates back to 1967. In that inaugural year, it cost approximately $40,000 to occupy a slot of time on the television screens of 50 million people around the country. 51 years later, in 2018, that price has been heightened to between 5 and 5.5 million dollars, now attracting nearly 100 million viewers each year.
In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.
Celebrating Australia day is like holding a party without inviting the hosts. While many Australians celebrate this holiday, they have little knowledge behind the events that occurred and why it is celebrated. If I’m honest, I haven’t been brought up, like many of my generation, to understand and acknowledge the events which occurred on this day. Instead for as long as I can remember I have seen the day as a public holiday where mum drags us to a boring family gathering, to play backyard cricket and observe the adults consume excessive amounts of alcoholic beverages. According to a poll conducted by Review Partners, much of the Australian population are unable to accurately name the event
Advertisements are always finding unique and creative ways to appeal to the public’s wanting ear. Advertising companies use everything from bright colors to cute animals to appeal to the audience. Roland Marchand is a professor of history at the University of California, and in a selection from Marchand’s writings titled “The Appeal of the Democracy of Goods”, Marchand discusses one of the many techniques available to advertising: Democracy of Goods. Marchand provides the reader with a brief history of the Democracy of Goods and what is actually is. Marchand defines Democracy of Goods as “equal access to consumer products” and he refers back to it quite often when discusses other details (Marchand 211).
Commercials. We all hate them. Television these days have more commercials than the actual show we are watching. But there is one day of the year that people look forward to commercials. It’s the day that the Super Bowl is on.
Persuasive Speech Ah Australia. The land of opportunity. The land of freedom and equality. The land of wealth and good health. The lucky country.
Accordingly, the extent of what was on offer to Australians was massive, but there were still obvious favourites, especially to those who revolutionised their
so why is this day so important. Australia Day. What’s the first word that comes to mind? Is it fun or Invasion day? What does that mean to you?
Australia’s experiences of World War II were significant for Australia and impacted on the shaping of our national identity. Australia 's response to entry into World War II in 1939 differed from Australia 's entry into World War I in 1914. Reasons for this includes attitudes towards war changing after gaining the knowledge and experiencing consequences of World War I, the conditions and lead up to World War II as well as Australia’s strong support for Britain. Firstly, the attitude of Australians changed due to World War 3I proving that war was not glamourous or exciting like it was assumed. During the lead up to World War II Australians had already struggled to survive through the depression and were now required to survive at war.
Abstract Being an aborigine in a white dominated society is a complicated identity. Australia, one of the white governed nations, also owns many aboriginal tribes. They lived harmonious lives in the early period. But European colonization has made a profound effect on the lives of Aboriginals in Australia, which led to the total demolition of their native culture, identity and history. As a result the new generation Aboriginals have lost their Aboriginal heritage and have been accepted neither by Aboriginals nor by whites.
There is no doubt that ‘Crocodile Dundee’ has put Australia on the map and has attracted great tourist interest on an international