Apple's Competitive Advantage Strategy
Often media points to Apple’s massive cash reserve as a key strength that the company could leverage to become even more successful (Ferrell & Hartline, 2014). If Apple asked, what should Apple do with the cash (Ferrell & Hartline, 2014)? Apple could better meet the consumer's needs and wants by strategically investing that cash for the company’s future by developing and leveraging a competitive advantage strategy (Ferrell & Hartline, 2014). A competitive advantage stems from strengths the organization possesses and weakness the competitor possesses (Ferrell & Hartline, 2014). Having a competitive advantage over their competitors can also be based on perception rather than reality (Ferrell & Hartline, 2014). Like for example, the Apple iPad …show more content…
Apple’s core competencies are a low-cost operation, excellent consumer services, and totally dependable product supply (Ferrell & Hartline, 2014). Many of Apple’s products are manufactured in countries with low labor cost (Ferrell & Hartline, 2014). Although Apple is under much scrutiny for their unconventional and innovative ways (Ferrell & Hartline, 2014). Apple is taken steps in improving their labor standards (Ferrell & Hartline, 2014). Apple is innovators of excellent consumer service, Apple is aware of the consumer's current wants and needs as well as their future needs (Ferrell & Hartline, 2014). Apple current has 360 location worldwide, having a dependable product supply is a must (Ferrell & Hartline, 2014). Evaluating and assessing operational activities and management is as important as reliability and performance (Meredith, …show more content…
Building long-term relationships with the consumer on how to make goods and services better and solving consumer problems (Ferrell & Hartline, 2014). Apple consumers are very loyal to the organization and their products (Ferrell & Hartline, 2014). As mentioned before, Apple is stilled at meeting current consumer wants and needs, as well as future needs (Ferrell & Hartline, 2014). Lastly, Apple provides excellent consumer services even at their stores with their App station (Ferrell & Hartline, 2014). Consumer intimacy is not matched by product or price (Weinman, 2013). Consumer intimacy is excellence in service, guidance, and understanding of what the consumer wants and needs (Weinman,
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1185 Words | 5 PagesAccording to Bullen and Rockart (1981), critical success factor is the significant skills, areas, or actions of a company that contributes to the competitive performance that can make it become successful. The main key success factor of Apple is its core competency, technology. The company that owns the advanced technology may get high revenue and a larger market share when imply this technology in its product or service (Roth & Miller, 1992). Apple has used this core competency to develop many highly functional and usable digital device and software which can develop the loyalty of customers to its brand (Laugesen & Yuan, 2010). For example, many electronics products in the market are use Google’s Android system, while Apple uses its own system, iOS in all of its digital devices (Johnson, et al.,
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