The Dodge Ram commercial used the theme “So God made a Farmer” (Ram) . The commercial was narrated by Paul Harvey, a conservative radio talk show host popular from 1970 to 2009 (Watson, Carlos) . Music was absent from the commercial, it was completely narrated with the old time radio sound. Paul Harvey reminds us of the stereotype of the hard working American farmer by saying “On the 8th day God looked down on his planned paradise” and said “he needs a caretaker, so he made a farmer” (Ram) . The commercial helped the viewer remember the old time values when there were more farmers in America. The “Farmer” commercial appealed to me because I have conservative morals and values. When I watched the commercial I thought about the sacrifice a farmer experiences everyday. I am thankful for the long, hard hours a farmer works. I thought about how the farmer doesn’t get vacations or days off like I do. Our farmers take care of the livestock by feeding and milking them. The most touching part of the commercial was …show more content…
Dodge Ram used pathos by appealing to the audience emotions (Defining Emotional Appeal-Boundless Open Textbook) . Dodge tried to persuade the viewer showing that their truck can withstand the daily vigorous job duties a farmer can endures. Ram shows in their commercial that their truck can withstand the many hours of use and hauling heavy livestock. The commercial does not provide facts of the strength and durability. The commercial did not influence me to buy a Dodge Ram. I am a woman who isn’t interested in purchasing a truck. I thought the commercial was well thought out for their demographics that they advertised to. I think Ram advertised to the blue collar worker. My father in law is a Mason and currently drives a Dodge Ram truck. He throws his concrete and masonry supplies in the back of the truck , works a lot of hours and treats the truck like it is Dodge Ram
This advertisement employs the ethos of Courtney Stodden and Uncle Sam, and the lust of pathos to convince their audience to become vegan. The woman in the ad is a famous reality tv star and is impersonating Uncle Sam; a patriotic figure. This ad is using ethos to appeal to men by using a sexy woman to seduce into becoming a vegan. This ad makes you think that maybe if you are vegan you can be sexy like Courtney Stodden. The colors of the American flag shown on this ad represent patriotism.
The television commercial “A New Truck to Love” featuring the 2017 Honda Ridgeline and featuring a classic Queen song, sung by sheep, was aired during the third quarter of the 2016 Super Bowl. The new Ridgeline features a dual action tailgate, an in-bed storage trunk as well as the main new feature, truck bed audio. In this essay I will expose some of the rhetorical techniques used in this commercial to try and sway consumers. The director of this commercial is very adamant in trying to persuade people to buy the Ridgeline as their next new truck mostly for the new bed-mounted stereo.
The measure that my group and I was assigned is Measure JJ. The purpose of this artifact was to make a commercial based on the proposition or measure you and your group was assigned. You had to use all three rhetorical strategies which was ethos, pathos, and logos. The group members also have different roles that I had to complete in order to finish the artifact. I had two group members and one of them was recorder, and the other one was the producer.
We live in a society were not everyone thinks alike, we all have different beliefs and values. Especially right now with everything that is going on politically, we thought we were getting somewhere as a society, but we went backwards with our new president. In the 84 Lumber commercial that was broadcasted in this years super bowl their was a lot of controversy in what the commercial was meant to represent. In this commercial the company uses Pathos to catch the audience attention, the commercial is about a mother and her daughter going through obstacles to get to America. When the mother and Daughter reach the wall that divides us it is closed obviously, the mother is devastated, but then they see a door that opens on the wall.
Then the car is abducted by aliens. At this point the commercial can once again be seen as humorous to younger audiences, and be seen as silly by older audiences. Then the alien ship goes to another planet at a very high speed. After that it releases the car on another planet with an alien driving it. This planet has a very rocky terrain to show that the car can drive on rough surfaces.
“God Made A Farmer”, this advertisement plays on emotions, using sentimental appeal. The sentimental appeal is shown by describing how caring, loving, gentle and even strong a farmer is. Farmers are described through their actions like how they’re caring enough to help out a neighbor in time or trouble even when they have work needing to be done. In the advertisement, they showed the farmers caring attitude by stating “God had to have somebody willing to ride the ruts at double speed to get the hay in ahead of the rain clouds and yet stop in mid-field and race to help when he sees the first smoke from a neighbor's place.”
The 2012 Chevy, “Apocalypse,” commercial which first premiered in the Super Bowl of 2012 is a short minute-long which puts us in a setting where the apocalypse occurred. Starting with an overview of a destroyed city, it slowly goes through some of the disastrous streets where the audience is informed of the 2012 apocalypse that has totaled everything. Covered in rubble, a truck engine roars to life, as a man and his dog drive from underneath it. He travels through the streets and other treacherous roads of fire, rubble, gigantic transformers, and UFO's. He stops among a group of other men who drive Chevy trucks, all different makes, models, and generations.
This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.
The pace of the song symbolizes the positive effect the water donation program has on America. It is slowed down and sung with a more delicate voice than the original to further set a mood. Many words do not need to be spoken because it makes the few words of text at the end, “Whenever you need us, we’ll stand by you”, more impactful. This commercial is as simple as their mission: help people in
This commercial futures Mathew McCaugheys, a popular celebrity driving a Lincoln and talking about going backward to move forward, a metaphor that has nothing to do with the vehicle performance. The logical fallacy is the appeal to false authority. This can be seeing when the celebrity, in this case McCaugheys, speaks about his experience driving the vehicle, as if he would be an authority on the subject, when in actuality there is no evidence to support his genuine expertise. The audience has to assume that his taste is anything but great; therefore, he must drive the best car.
The automotive industry uses advertisements and hundreds of types of persuasive techniques to sell you their vehicles. In the Ford advertisement that I chose, a large red truck is driving down the road during a rain storm. The words “It’s simple. BURN LESS FUEL. Burn less cash.”
Most notably is the appeal of pathos. If you’re driving by and see this advertisement for the first time on the billboard you most likely at least have a small chuckle. Once you begin to laugh at this you actually find it amusing and your brain will automatically begin to think of good things from eating at Chick Fil A. This ad also successfully uses the appeal of ethos.
Pathos means to show emotions and feelings (Britannica Academic). The way Nike shows pathos in all of their advertisements and their “Just Do It” commercial is by the usage of a personal story, pictures, and the type of music that is played throughout the advertisement commercial. The clothing and shoe company uses inspiration, motivation, eagerness, excitement, and many other ideas to create an illusion to draw attention. When the intent of some of these are provided on a television, viewers want to keep watching and become interested. Throughout the video, slow music is not being played.
The Use of Rhetorical Devices in the “Google Home” Super Bowl Commercial Companies and other forms of media strategically use the three rhetorical appeals, ethos, pathos, and logos, to market goods and/or promote ideas. The appeals have been used for centuries are still prevalent in all types of modern day propaganda. If used correctly, ethos, pathos, and logos can be used as clever tactics to engrain information into the brains of consumers. One of the more notable ways that brands use these appeals are commercials. Google, the world’s most famous multinational technology company, used the three appeals to reach success.
Family is one of the most important things in life. Family supports one another, no matter what happens and they love each other unconditionally. During the Chinese New Year, rice supplier company Bernas released a commercial that encouraged the importance of loving and coming together as one whole family and to put aside any difference that might arise in families. The commercial, titled “Sek Fan” follows the story of a son that disappoints his parents, and is involved with a work accident. The commercial “Sek Fan” by Bernas is an emotional advertisement that uses rhetorical devices such as ethos, logos, pathos, kairos, and different fallacies to stress the importance of being with family.