Advertising, constant trials to decipher what is liked, disliked, and considered cool. Without advertisement, it would be difficult to sell products and do well in the business industry. The US food supply depends greatly upon marketing. A little over 80% of items purchased in a grocery store are branded. In order to succeed, the brand needs to find a slogan, cartoon, or unique icon that is appealing towards its crowds. Many fast food business or sugary food brands target children. For example, Ronald Mcdonald, the mascot of Mcdonald's, is a real life icon to appeal towards children and persuade them to eat there. This approach shows loyalty towards the brand and is proven to be very successful because 84% of parents when asked to purchase …show more content…
It is true sugary foods can be a trigger for weight gain and excessive calorie intake is bad on the human body. Also, on a growing child it is very important for a good stable diet. While these points are valid, there are various ways to balance a healthy diet with occasional fast and or junk food and to avoid obesity and diabetes without blaming the business industry. Obesity is not solely caused from what a person eats. It comes from lack of exercise and eating large portions of unhealthy food in one sitting. When ordering fast food wether drive through or in the restaurant, there is a menu. Each menu contains the nutrition facts for the item. That way it is very easy to comprehend what you are putting into your body. At some point early in school, children are taught where to find and how to read a nutrition fact label on foods. Serving sizes are also provided to guide one on a healthy journey. Therefore, the industry can continue to grow and the children can stay healthy by monitoring how much they eat and how fast it is …show more content…
A small child is not aware of money usage or what moderation is. WIth technology and social media everywhere, exposure to these advertisements one after another could potentially be bad for a child's well being. American psychological Association stated, “A variety of studies using differing methodologies find that children recall content from the ads to which they've been exposed.“ This is where a parent comes in. Teaching right from wrong, how to monitor how much junk food is too much, and limiting full exposure to television.We were given freedom of speech as the First Amendment of the United States Constitution in 1791. This states that because all humans were born with natural rights, everyone has the right to speak freely. Therefore if a company to a fast food chain or junk food brand would like to target children, it is acceptable. Humans are held to certain standards and have our own responsibilities. If a child asks to purchase a fast food meal, the parent has the option to say yes or no. Parents actions are very influential on a child. Seeing their parent monitor what they eat and being told no teaches them that it is okay to say no. Advertising will never go away. Even as the children age, they will still be targeted therefore if a child was targeted for foods they will already have the knowledge to handle a situation such as that in the
Through TV commercials or on the computer these industries are aiming to create children customers. Fast food establishments such as Mcdonald's and Burger King are prime examples
Eric Schlosser argues that marketing to children is the easiest and most strategic way to meet sales forecasts. In his book Fast Food Nation, Schlosser states that, “eight year olds are considered ideal customers; they have about sixty-five years of purchasing in front of them.” Children are extremely malleable and easily influenced as they are forming their habits, opinions, and tastes. When companies market to kids, it is likely that the child will continue to purchase from that company as they grow up. The fast food industry greatly relies on its familiarity and consistency.
Schlosser writes about how the companies advertise is mainly to the little kids because they are more gullible in a way because they pretty much believe everything. Also the fast food place target them because they know if they can get them hooked they will be hooked on it the rest of their lives. If you think about how you would advertise to a kid what you put in it to make a kid want that item? It’s simple, a toy in a kids meal would grab the little kids attention and once they’ve had it they want more because there’s more than just one toy, there’s a lot more. That makes pretty much makes almost every kid want to come back for more.
How Advertising is Leading Kids to Make Poor Choices Currently, the average American child today is exposed to an estimated 40,000 television commercials a year, over 100 a day. Advertisers try to expose children and teens to as much advertising as possible, this is to get children and teens to want to buy their products. Another factor is that advertisers use different techniques to get kids to buy their products, these techniques include bandwagon, transfer, avant-garde, facts and figures, and testimonials. Yet, children don’t realize they are being subjected to these techniques and with all the advertisements that kids are being exposed to today, these advertisements are leading kids to make poor choices. “Television, radio, cable, and
“Why Shame Won’t Stop Obesity” Obesity is a huge social issue in America, and the reputation of fast food and junk food doesn’t make it any better. More Americans are developing critical health issues due to obesity. In “Why Shame Won’t Stop Obesity” by Dhruv Khullar, Khullar states that shaming obesity will not stop it. We must recognize that we have created a food environment, but there is much we can do and should do to reverse that trend. I have to agree with Khullar and the statements that he made in the article about shaming obesity, why there is so much obesity, and steps to reverse the trend of obesity.
Today McDonald’s has many more competitors such as; Carl’s Jr., Sonic, Chick-Fil-A and Burger King, which now provides kid’s meals with toys. Parents are infuriated by the fact that the free toy is making their children want the unhealthy food, yet they feel obligated to buy the meal to make their child happy. Though these children are still more interested in the popular the toy and will beg their parents to buy the meal from the fast food industry. Nevertheless many parents have stood up against the toys in their child’s meal. In Santa Clara, California there has been a banment of toys in children's meals.
III. Interesting Detail A. Interesting Detail 1. Many of these fast food restaurants target young consumers in order to gain profit from the parents. These businesses use toys and playgrounds to attract children to their restaurants.
This statement is so true because when my little brother sees toys or junk food on television he immediately begs my parents to buy either one for him. The majority of commercials during programs aimed at children are for unhealthy high-fat, high sugars or high-salt foods with little nutritional value. Not all parents are aware of how their children are exposed to marketing campaigns that influence their children. Some top food choices for kids attack kids by their appealing commercials. The commercials use bright colors, a funny icon cartoon character, older kids, and catchy phrases.
Parents need help from the government to help make changes in the environment that children grow up in. such as, limiting the unhealthy advertisements targeted at children, creating safe places for children to place and exercise, and encouraging parents to prepare nutritious meals for their children as opposed to fast food (Childhood Obesity). Interagency Working Group has started making a difference by setting recommendations for foods advertised to children. They also would like to make
Parents usually blame the advertisements that pass on television promoting junk food and believe that it is persuading the child to buy or consume the product that is been promoted. But in reality the advertisement is for the parents but and the parent will take the decision if it is good for their kids. When they show the image of the product on television the image might seem really appetite that would convince someone to go and buy the product. That is the person 's opinion of course and yeah eat in a fast food restaurant is not a bad thing but some people don 't the the damage it can make the body. There have been people who eat everyday out and in two weeks gain more than 5 pounds and their cholesterol raises.
Sugar especially is the culprit when it comes to health problems from food. Sugars are addictive empty calories providing no nutritional value thus causing you to over eat and intake excess calories which will turn into fat. Studies even show that the consumption of sugar can cause endorphins to be released into the brain as a reward system or to feel good from the sugar consumed, which causes you to eat more. It is
each day a child sees an ad whether it be on an electronic or a sign/billboard. For instance, in the article “Facts About Marketing Towards Children” a part of the article proves that children are exposed to many advertisements each day,¨The average American child today is exposed to an estimated 40,000 television commercials a year — over 100 a day,”(89) said The Center for a New American Dream. Children are exposed to so many commercials that if you ask a child to sing a jingle they’ve heard from a commercial they will come up with one in a flash. Advertisers are maliciously and continuously advertising towards children. The quote states that an American child on average sees over 100 advertisements a day and that is true, between phones and T.V children do see a lot of
10 Apr. 2017. The author, Sarah Boseley is a health editor for “The Guardian News and Media”. This article is primarily intended for people who have children. This article displays the ongoing battle that parents are going through to fight child obesity with advertisers promoting unhealthy drinks and foods to children through online games, Facebook, and television ads, although, programs that are mostly watched by children; advertisers are banned from promoting unhealthy foods and drinks.
Ronald McDonald: Clown or Devil? Online and television marketing have taken over America, one commercial at a time. Fast food companies like McDonald’s aiming their ads towards children plays a huge role in the quickly growing obesity epidemic that has overtaken America’s population, especially children. To children, there is nothing not to love about McDonald’s.
According to Nassar & Zien (2012) who analyzed the effects of TV ads on children in the middle east, “children pay more attention to what they see rather than to what they only hear” (p.268). Hence, fast food advertisers take this opportunity to their advantage by designing advertisements with many visual triggers along with a nice food packaging and a great displaying of the product. A study about the effects of food ads on children and parents found that the majority of children in a sample size of 75 favored to have the unhealthy advertised food item they saw on TV than a