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Final Essay

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Organizations are obliged to determine critically what to share. They should always ensure that they are updated on important information and trends before others. They should also be able to create humor for their audience to hold their attention and keep them discussing. The content shared on social media should also be eye-catching, for example, amazing pictures and videos for the audience. A major challenge also develops in how organizations are expected to respond and participate in trending topics and discussions on social sites (Leistner & Frank, 102). This draws great attention from their social media audience giving them a big advantage over other organizations. The most appropriate time to share an idea is quite challenging. This …show more content…

It is, therefore, important for an organization that values social media interaction to study human behavior and interests. Studying human beings is, however, not as simple especially with the diversity of human characters. An organization needs a deep study into different cultures, societies and religions of their target groups to ensure that they draw them closer rather that turning them away. Being unique in what an organization shares online is also a big matter that influences their target attention because viewing new information is a general human character. Businesses are challenged on how they can increase their online audience followers to ensure that they connect to potential customers (Leistner & Frank, 2014). Having in mind that social media interaction is still among the emerging trends in business, there are not yet many strategies that have been discovered to enhance the increase of audience on social media. However, it would be advantageous ensuring that organizations recognize any party that brands them online. This would influence the party to become their follower, an act that may influence other related …show more content…

However, the use of appealing images and video clips is interesting to many social media users (Leistner & Frank, 54). Lengthy information is easily ignorable by users as there is a lot of online materials that would be more appealing. Organizations ought to work more closely with search engine optimization (SEO) teams to draw more traffic to their websites. This enhances the business’s relationship with online partners and promotes their products. It is essential for any organization to maintain its image despite online criticism. Therefore, they need to form an elaborate strategy to deal with criticism. First of all, ignoring criticism will automatically justify it. The best way to counter criticism is remaining positive and honest while addressing it. This will even attract more followers who will appreciate that an organization accepts the criticism

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