I will be analysing the international strategic moves of H&M
H&M is Swedish multinational company, it is a clothing retailer and is known for its fast fashion for men, women, children.
The first store od H&M was open in Sweden in 1947 on the high streets of Vasteras.
It is also ranked as the second largest retailer of clothing.
We will use the porters five forces model and the value chain analysis to analyse the company’s strategic moves.
PORTERS FIVE FORCES ANALYSIS
• COMPETITIVE RIVALRY (HIGH)
In both the large enterprises as well as the small enterprises there are many competitors. All the brands have started investing huge amount in the R&D to renew their products so, as to capture the market share. Therefore, H&M will always have to be quick and stylish at the same time to survive and maintain its position along with the changes and competition.
BARGAINING POWER OF SUPPLIERS(LOW)
The bargaining power of the suppliers is low as there are huge numbers of suppliers and manufacturers in the fashion industry. To meet the requirements of the company H&M has more options by buying and merging with the suppliers.
• BARGAINING POWER OF BUYERS(HIGH)
The fashion industry is growing vast day by day thus there are many alternatives for the buyers is also increasing day by day thus resulting to no customer loyalty to the brand. As H&M ‘s main source of revenue is its fashion clothes they have to monitor their customer needs.
• THREAT OF SUBSTITUTES(LOW)
Every company in
SUPPLY CHIAN NETWORK OF TARGET VALUE CHIAN ANALYSIS OF TARGET Value chain analysis is a set of inter - linked value creating activities performed by the organisation that begin with inputs, go through processing and continue up to outputs manufactured to customers. It is the set of activities that creates additional value for the customer. Value chain plays a central role in improving cost efficiency, quality and customer responsiveness. Each activity in the value chain adds to the value of product in each process from its creation to delivery.
Over the past six years, I have witnessed Hy-Vee undergo key structural changes, mainly in the pharmacy department. The reorganization process has helped the pharmacies produce more efficient numbers and profits. Structural changes such as a new computer system and a central fill processing facility has improved the work flow. This allows the pharmacist to have more time to help our patients, which is ultimately what our goal is. There were definitely some doubts about whether restructuring would be successful.
• Customer segment needs to be targeted appropriately. Usually for fashion it is the middle/high income customers • Customer shopping experience needs to be high • Quality of products needs to be high Threat of Substitute The threat of substitutes for LVMH is moderate due to the below • Fashion and leather goods have very high product differentiation. Companies need to focus on customer demand • Customers are loyal and have also realized that there is no substitute brands when it comes to fashion • Local market fashion brands can tend to “copycat” the industry giants who have just entered the respective market • Substantial product
Porter’s Five Forces Porter’s Five Forces framework is to identify the level of competition within the industry and to determine the strengths or weaknesses which can utilise to strengthen the position. The framework consist of five elements: threat of entry, bargaining power of supplier, bargaining power of buyer, threat of substitutes and industry rivalry. Forces Analysis Implication Threat of new entrant Low Threat Diversified of product There are high demand of furniture and electrical appliance.
Victoria Secret was profitable enough in their first year, for the company to open four more physical locations, as well as a mail order catalogue. Although Roy Raymond’s policy was initially profitable, but as we will discuss in the later parts of this paper, it also had its downsides that almost led to the bankruptcy of Victoria Secret. Today, Victoria Secret is a multi billion dollar conglomerate with more than a thousand stores in more than 180 countries generating an annual income of over five billion. 2. PESTEL ANALYSIS The external environment of a company can affect everything from company policies, finances, sales, targeted customers and can be a deciding factor in whether the company remains for another season.
Porters Five Force Model Michael Porter developed a model for analysing the industry within which a business operates which is widely used in today’s competitive markets. The success of this model rests in the fact that it takes a holistic view of the industry in which the business is operating, and not a piece- meal approach which looks at each aspect in isolation. The Porter 's Five Forces tool is a simple but powerful tool for understanding where power lies in a business situation. This is useful, because it helps you understand both the strength of your current competitive position, and the strength of a position you 're considering moving into.
Each of the forces is determined how competitive in that industry as well as the structure of the industry. Porter’s five forces factors are consists of competitive rivalry, the threat of new entrants, the threat of substitutes, bargaining power from
This theory is based on the concept that there are five forces that determine the competitive intensity and attractiveness of a market. Porter 's five forces help to identify where power lies in a business situation. This is useful both in understanding the strength of an organization 's current competitive position, and the strength of a position that an organization may look to move into. Strategic analysts often use Porter’s five forces to understand whether new products or services are potentially profitable. By understanding where power lies, the theory can also be used to identify areas of strength, to improve weaknesses and to avoid mistakes.
By the given operational timings, the sales that Cadbury will make will vary as consumers does not have a fixed schedule as when they are able to buy from Cadbury. Porters’ Five Forces This external analysis is a force that utilizes five different dynamics to determine the viability of an organization and how it manipulates the competitive strategy of the corporation. With the implementation of this analysis, Cadbury would be able to meticulously scrutinize what are the advantages and disadvantages that they are currently or might face and hence, able to prepare themselves to avoid landing themselves in the foreseen situation. Threat of new entrants/Potential Competitors
3 Porter’s Five-Forces Model Analysis Different factors can be combined together in a simple business model. This is known as Porter’s Five-Forces Model and competitive circumstances of an industry can be analyze through this model. These five forces are critical forces that they determine the attractiveness and competitiveness of an enterprise and have influence on a firm’s profitability in its industry. The five-forces analysis can not only show how Walt Disney company builds a sustainable competitive advantage in Entertainment-Diversified industry but also can seize business opportunities in future development.
This model is considered as the most potent and useful tool and is widely used by organisations. This model deals with external factors that influence the nature of completion and internal factors how firms compete effectively to be more profitable. Porter’s 5 forces is used. Industry Rivalry : Porter (1980) reiterated that intensity of rivalry is dependent on number and size of direct competitors as numerous and/or equally balanced competitors may lead to intense competition. The rivalry for market share becomes intense when product differentiation and switching costs are
Threat of Substitutes 4. Bargaining Power of Buyers 5. Power vested by Suppliers 1. Competitive Rivalry: According to Porter the competitiveness in any sector is significantly increased by the number of players operating in the field and their major competencies.
Although H&M does not own or operate factories, they have the aim to increase their sustainability. H&M has the ability to grow and expand their business successfully in all their existing and potential markets. According the H&M annual report, H&M are pursuing franchising and wholly-owned subsidiary as their mode of entry in the expansion strategy, because H&M’s business is financed by their own resources. H&M pursue different expansion strategies in each country or market. H&M has the expansion strategy to open 10-15% more stores per year.
Introduction Uniqlo is ranked as the 1st apparel brand in Japan (Fast retailing, 2014) and the 5th SPA (Specialty Store Retailer of Private Apparel) in the world (VFPress, 2012). The brand has demonstrated a strong development during the past years with around 818 stores worldwide, estimated at August 2015, (Fast retailing, 2014) and now, they are planning for an expansion to Vietnam market. This report will provide useful information which can be guidelines for Uniqlo’s strategy to enter a new market. The report covers four main parts: PESTLE analysis of Vietnam market; mode of entry suggestion; segments, targets and position process and 7Ps marketing mix. Question 1:
The report also provides in depth analysis on how H&M has used its capabilities to grow its operations through the practices of market development, product development as well as market penetration. The Threat of New Entrants within the Apparel