industry exist if broader outlook is considered. Viewing any industry as technologically mature often leads to strategic disaster. Moreover, many important innovations for competitive advantage are mundane and involve no scientific break-through. Innovation can have important strategic implications for low tech as well as hi-tech companies. Porter also addressed that the technology can alter the nature and basis of rivalry among existing competition in several ways. Technology affects competitive advantage if it has a significant role in determining relative cost position or differentiation. It can also alter the bargaining power of the suppliers and buyers. Technology, in several instances, is an entry barrier. Thus, technology can influence …show more content…
Thus, the firm’s technological lead is sustainable. The technological change shifts costs or uniqueness drivers in favour of a firm. Pioneering the technological change translates into first mover advantages besides those inherent in the technology itself. The technological change leads to improvement in overall industry structure. Sources of Competitive Advantage: There are many sources of competitive advantage that can result from the development and application of new technology. Each of these is listed and briefly reviewed below: 1. Prevent competitors from using the technology Patents can provide companies with an effective way to protect competitive technology for a significant period, up to twenty (20) years. In addition, the ability to maintain technical know-how, operational expertise and trade secrets as confidential and proprietary information is an alternative (or complimentary) way to protect competitive technology in both the short and long term. 2. Make it hard for competitors to use or duplicate the …show more content…
This calls for substantial investment in R & D. One important compulsion for investing in technological advances in Japan its customer’s high expectations regarding design sophistication, quality, delivery, schedules and prices. Industry owners in Japan swear by the dictum – the customer is a god who is always right. High expectations of consumers pose a challenge and an opportunity to the owners of business
This would allow the company to develop a higher quality product and capable of competing with the best products on the
Resources and Capabilities VRIO Framework V R I O Competitive Implication Strong corporate culture + + + + Sustainable competitive advantage Strong investment in R&D + + + + Temporary competitive advantage Outstanding customer service + + + + Sustainable competitive advantage
Technology factor Technology factors affect Rolls Royce in both advantage and disadvantage way. Advance support of technology allows Rolls Royce to boost its business competitive advantage. For example fuel- efficient engines, flight control in helping pilot’s training, in-flight Wi-Fi etc. This is an important factor as Roll Royce uses advance technology for daily tasks, maintenance and production. However, it is unfavorable for Roll Royce when its rivals adopt its latest or new research and development (R&D) in manufacturing engines, turbine etc.
Based on four attributes, first one is Factor endowments that focus on basic factors natural resources, climate, location, demographics second one is advanced factors such as communication infrastructure, sophisticated and skilled labour, research facilities, and technological know-how. Third one will be advanced factors are a product of investment by individuals, companies, and governments. Porter argues that advanced factors are the most significant for competitive advantage. Lastly demand conditions that look at customer need or the demand on which is being produced, companies will have to produce innovative, high quality products early, which lead to competitive advantage. Relating and supporting industries, if suppliers or related industries exist in the home countries that are themselves internationally competitive, this can result in competitive advantage in the new industry, firm strategy, structure, and rivalry.
What are the two types of core competencies that drive a firm’s competitive advantage? Which firms demonstrate a clear competitive advantage because of (a) major value-creating skills/core capabilities and/or (b) superior assets or resources? Which firms have demonstrated sustainable sources of competitive advantage? The two core competencies that drive a firm’s competitive advantage are cost leadership and differentiation.
Here is an example of trend of technological development in the industry involved. The biggest trend of all that is developing is cloud computing. The benefits of cloud computing are just endless and it is right now one of the biggest trend of technology development. With cloud computing, it enables companies to share, store and consume resources easier, at a lower cost and with greater flexibility. Not
The model of the Five Competitive Forces, developed by Michael E. Porter, is based on corporate strategy, industry structure and the way they change. Porter has identified five competitive forces that shape every industry and every market and they determine the intensity of competition and hence the profitability and attractiveness of an industry. We further look into how the strategy and industry structure is placed in the field of healthcare and hospitals and analyze the attractiveness of the overall industry. 2.2 Rivalry among competitors Industry Rivalry is one of the 5 forces used to determine the intensity of competition in the industry. Competition in health care is the potential to provide with a mechanism to reduce cost and hence accessible
In some situations, conflict can be more constructive than destructive. In this paper we take a look at two technology giants,
This can be achieved through many avenues including offering a better-quality product or service, lowering prices and increasing marketing efforts. Sustainable competitive advantage refer to maintaining a favorable position over the long term, which can help boost a company’s image in the marketplace, its valuation and its future earning potential. Competitive advantage occurs when an organization acquires or develops an attributes or combination of attributes that allows it to outperform its competitors. These attributes can include access to natural resources, such as high grade ores or inexpensive power or access to highly trained and skilled personnel human resources. New technologies such as robotics and information technology can provide competitive advantage whether as a part of the product itself as an advantage to the making of the product or as a competitive aid in the business process for example better identification and understanding of
Competitive advantage is when two or more firms compete within the same markets, one firm possess a competitive advantage over its rival when it earns (or has potential to earn) a persistently higher rate of profit. There are three types of competitive advantage. a) Cost leadership strategy occurs when a firm a delivers the same services as its rivals but at a lower price. b) The differentiation strategy occurs when a firm delivers greater services for the same price of its rivals. c) Focus strategy is a focused approach requires the firm to concentrate along one specific segment either a cost leadership or a specialization strategy.
• There is a thought at company that new approach shall help the production of New Models and increase the product Quality. • But they also have a alternative thought that it may be difficult to change the Designs during Development Cycle.
Technological factors: This entails recognizing the potential technologies that are available. Some of the common technological factors are new discoveries and innovations, rate of technological advances and innovations, and rate of technological obsolescence. Technology is the main factor for an innovative company like IBM. Market position of the organisation can be improved by launching a product with new technology and it can decrease the competition.
This is achievable when a company shares a dynamic perspective. The key factors here are enhancement of dynamic capabilities to accommodate market trends, and extrapolations, where IBM could foresee major changes in the future. To succeed in dynamism, IBM must take the route of democratized innovations instead of the traditional innovation model. Though, it may take a while to curb the commoditization but it definitely will lead to a greater degree of differentiation. Once, the company starts analyzing the trends in customer future needs, the dynamic capabilities will automatically set in place, paving a smooth transition path for new products and innovations to be developed with a first mover
The four building blocks of competitive advantage can be used to help a company become more profitable and stay ahead of their competition. The four factors are superior efficiency, quality, innovation, customer responsiveness. All four building blocks are important to any company. However, I believe that customer responsiveness is the most important because having loyal and happy customers can make or break any company. The four building blocks can help companies grow and become the leader in their industry over their rivals.
(a) Background information on the companies. (Describe your companies’ profile and core business activities.) In this assignment, the 2 companies selected in a same industry are Hup Seng Industries BHD. and Apollo Food Holdings BHD.