How To Write A Case Study: Sergio Marchionne's Multiple Challenges

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Sergio Marchionne had faced multiple challenges as the chief executives of Chrysler Group, LLC. His action and plan were to “shake up Chrysler,” by being aggressive attempting to influence the company to adapt. One of the challenges he faced was Challenge #5, Managing for Ethical Standards, the author of ‘Management a Practical Introduction,’ Kinicki Williams asked how much of gift giving to potential clients is acceptable. Chrysler’s executives wanted to give incentive to their consumer to buy their vehicles by having rebates. Their action enraged Marchionne because in the article states that he told his team their past and recent action was “giving away margin” at the point of the company is in dire need to make a profit. Another challenge

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