According to Jean Kilbourne, “Advertisers want us to believe that we are not influenced by ads” (Reading Popular Culture, p.94). Advertisers depend on consumers not only being oblivious to the effects of advertisements, but also other tactics such as strategic display setups in stores, product sales, and social influences. J.C. Penney, a department store company, has an abundance of stores across the nation. Along with having stores comes products to be sold, and there must be a way to convince consumers to buy the store’s products. J.C. Penney uses a multitude of well executed advertisements and calculated strategies in order to influence current and potential consumers all throughout the United States. J.C. Penney stores use plenty of in-store techniques in …show more content…
Including a makeup section, which features the popular brand, Sephora, appeals largely to teenagers and young adults who are interested in beauty. J.C. Penney stores include a homeware section consisting of not only home furniture, but also appliances and home décor. The setup of the different store sections contributes significantly into the influence that J.C. Penney has on consumers. J.C. Penney stores are set up very similar to one another, though some are larger than others. Generally, J.C. Penney stores are extensive and include several different means of entering the store are available. Multiple entrances allow for better access to the store, specifically in locations where the J.C. Penney also has an entrance through a mall. Unlike other stores that have centralized, grouped checkouts, J.C. Penney cash registers are located all throughout the store in various places. These scattered cash registers seem to be a tactic for speedier and more pleasant service. Typically, the larger departments, like clothing and homeware, are set up around the edges of the store and smaller departments, such as
The JC Penney Company is a united states based company and is among the leading companies in the apparel and home furnishings especially in the retail sector. The JC Penney Company is dedicated to fitting the American diversity with quality, value and unpatrolled style. JC Penney has opened up many stalls throughout the country where they offer different products with a wide range of sizes, fits, shapes, occasions, budgets among other considerations. For a very long time JC Penney has been raising in the market until the recent past when it seemed to be making the wrong decisions.it was among the largest American mid-range store. They have been very successful with the expansion of their stores all over the region and even with their expansion
“The average American is exposed to at least three thousand ads every day and will spend three years of his or her life watching television commercials,” according to Jean Kilbourne, a leading expert on the effects of advertising (90). Consumer’s constant exposure toward advertisements is one of the reasons for increased American consumption. Advertisements are just one form of marketing strategies businesses use. Corporations use particular tactics, like commercials, store layout, and employee appearance to increase appeal towards consumers, which shapes their beliefs and ideas. Hy-Vee, an employee-owned grocery store on South Cliff Avenue in Sioux Falls, utilizes marketing strategies such as advertisements, their Fuel Saver program, and
Target Corporation (NYSE:TGT) is one of the most recognized discount retailer that provides upscale, trendy merchandise at affordable prices. The company was founded by Draper Dayton in 1902. The first store was opened in Roseville, Minnesota during 1962. As a result of Target’s continued success, its parent company, The Dayton Hudson Corporation was renamed to Target Corporation in 2000. Currently, Target is the second largest retailer and mass merchandiser in the United States.
When living in New York stores aren’t very far. It actually depends on where you live, but even then people are always be very close to a store. Many people actually live pretty close to their favorite stores, since there little distance between them and the store. Even if one store closed when living in New York people don’t really have to worry about finding a store. That’s really great thing about living in that state, everything so closed you never need to worry.
The large anchor stores are usually strategically located at the end points of the shopping mall. The placement of the stores are easily accessible and offer ample parking. Internally, the floor plan is tactically set up to draw the attention the consumer. The mall entrance for both stores opens up to cosmetics, perfume, shoes and ladies apparel. These areas generally account for more than 40% of the store sales.
Many advertisements target a specific group of consumers whether it be classified through gender, age group, or those that share similar interests. Companies try to create advertisements that leave a lasting impression of a certain product so that it can resonate in a consumer’s mind. Often, companies shape an advertisement based on the type of customers they want to attract. For example, McDonald 's, a fast food chain is likely to target children than adults. By attracting children, there is a likely chance that the children will will insist their parents or grandparents to bring them to the restaurant, which ultimately for the restaurant is about making thrice the profit.
Moving corporate headquarters to just outside Dallas, JC Penney was able to cut $60 million from its annual budget although about 1,250 New Yorkers lost their jobs. JC Penney divided the companies merchandising groups into four major divisions: women’s, men’s children’s, and home and leisure. By the end of 1986, 1,482 stores was about to undergo a major change. In 1987, the sale of home electronics, hard sporting goods, and photo equipment in its stores was discontinued.
Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,
Macys is planning to build stores in premier locations for the customer’s easy access of their products in wide range of selections. They also are providing an exciting shopping environment for their customers with the excellent
Do companies create consumer demand or simply try to meet customers’ needs? I believe advertising shapes as well as mirrors society. A case in point, advertisements can shape society's perception of ‘beauty." For instance, in magazines and movies, quite often young girls strive to look-like and emulate the digitally enhanced images of women in magazines. As such, some critics argue that advertising abuses its influence on children and teenagers in particular, amongst others.
Retail positioning aims to provide competitive edge by differentiating the retailer from its competition. This differentiation can be achieved through retail offerings that appeal to, and are easily identifiable to by its target market. This process is done by selecting market segmentations and matching them to the retail offerings as precisely as possible. It is vital to understand the consumers needs and wants in order to make a proper match and be distinguished from other retailers. Nordstrom distinguishes itself from other retailers by positioning itself as an upscale fashion store with outstanding customer service, and its multichannel approach.
Advertising is a form of propaganda that plays a huge role in society and is readily apparent to anyone who watches television, listens to the radio, reads newspapers, uses the internet, or looks at a billboard on the streets and buses. The effects of advertising begin the moment a child asks for a new toy seen on TV or a middle aged man decides he needs that new car. It is negatively impacting our society. To begin, the companies which make advertisements know who to aim their ads at and how to emotionally connect their product with a viewer. For example, “Studies conducted for Seventeen magazine have shown that 29 percent of adult women still buy the brand of coffee they preferred as a teenager, and 41 percent buy the same brand of mascara”
Alternatively, Vance Packard (journalist, social critic) author of ‘The Hidden Persuader’ (1957), reviews the use of consumer motivational research and other psychological techniques. All which include a depth of psychology and subliminal messaging, by advertisers and politicians to manipulate expectations and induce desire for products and candidates. Packard identifies eight “compelling needs” that advertisers promise products to fulfill.
According to Allan (2006), marketeers and “advertisers” use variable approaches and techniques in order to fully engage, involve and immensely persuade the “potential” consumers to buy their product or service (p. 434). It is noticeable that these techniques have greatly evolved and remarkably developed through the past decades (Hemmings, n.d.). This gradual enhancement in advertising techniques is precisely concentrated in the background features of advertisements, such as “attractive” colours and pleasing music (Gorn, 1982, p. 94). In other words, marketeers established an entirely new method to attract the audience, and this is done through integrating psychology in marketing. This has been the main goal of all marketing campaigns and advertisements
Side note, not all store names openly label what kind of store they are. American stores are not community based, product within the stores are either locally made, which could mean in any of the fifty states, or are exported from other countries. Another important thing to