In many peoples’ lives makeup is step in their daily routine. Many people use makeup to boost their confidence and enhance their natural beauty. However, many makeup advertisements place an emphasis on people looking their best in order to sell products, which isn’t necessarily bad. Covergirl and Revlon are two makeup brands that use many tactics to appeal to consumers The general message that Covergirl and Revlon are trying to get across through their advertisements is that people will look their best with the products in the advertisements. The covergirl advertisement emphasis that people “try [Covergirl’s] #1 eyeshadow, mascara, and liner together for [their] best look.” By stating that people will look their best with all three products, …show more content…
The covergirl advertisement uses ethos and pathos to persuade consumers. Covergirl is a credible makeup brand that was founded in 1958 by the Noxzema Chemical Company. Covergirl’s advertisement features fun colors in order to catch peoples’ eyes. The colors used are meant to spark emotion in consumers. The color orange is used to make the consumer excited about the new product. The color white is used to invoke a sense of cleanliness and freshness. The color purple should make the consumer feel regal or wise. Lastly, the color green is used to make the consumer feel tranquility and luck. The Revlon commercial also uses ethos and pathos. Revlon was founded in 1932 by, brothers, Charles and Joseph Revson and, chemist, CR Lachman. Revlon has been creating makeup products for many years, which makes Revlon a credible makeup brand. Revlon’s commercial includes upbeat music to make their consumers feel happy and energetic about their new products. Revlon also include colors to make their consumers feel different emotions. The color black is used to make their consumers feel sophisticated and the color white was used to spark freshness and cleanliness. Covergirl and Revlon include different signs throughout their …show more content…
Covergirl’s main audience for this audience is people with feminine attributes who are between the ages of 16 and 35. The eyeshadow appears to be more juvenile indicating a younger target for this advertisement. Makeup is not a necessity, but Covergirl is an affordable makeup brand. So, Covergirl is trying to appeal to the middle class and above. The Covergirl advertisement is also targeted to people with a special interest in makeup or beauty products. Revlon has a similar audience but has a few differences. Revlon is also targeting people with feminine attributes in the middle class or higher with a special interest in makeup or beauty products. However, Revlon’s commercial is targeting an older or more sophisticated audience. Most likely ages 18 and above. Revlon is also trying to appeal to women-on-the-go or people who live in the city. The commercial’s backdrop is a city and emphasis that their makeup lasts all day signifying that the consumer is busy and has a reason to wear the makeup all
This Covergirl ad uses ethos, pathos, and logos to address women between the ages of 18-45 to use Lashblast mascara if they want to look like famous celebrity’s. Covergirl’s ad interprets ethos to gain trust from the audience. This Covergirl ad is gaining creditability by empowering a very successful actress and model to be on the cover of one of their items. Covergirl is well known drug store makeup brand.
Covergirl Claims Many companies use empty or non specific words in their advertisements to make consumers believe claims that are not really present in their advertisements. William Lutz explores these "weasel words" in his essay and examines how companies use these words and accompanying media in order to mislead unsuspecting consumers (Lutz 569). Covergirl's advertisements for its Super Sizer Fibers mascara is a perfect example of Lutz's ideas. In their advertisements for the Super Sizer Fibers mascara, Covergirl clearly uses ambiguous words and phrases coupled with deceiving media to make misleading or empty claims about its product. Covergirl's commercial for the Super Sizer Fibers mascara stars the young actress, Zendaya, and features
It then switches over to a picture of the foundation makeup and states on screen, “New natureluxe silk foundation.” I found the Covergirl commercial to be the perfect opportunity to write about. The speaker can clearly be identified as Taylor Swift. The claim in Covergirl advertisement
They use words such as breath, fresh, and silky. those words coupled with the silk drapes hanging from the ceiling along with the silk skirt that Taylor is wearing combine to produce a joyful feeling as the view watches the commercial. Covergirl is a brand of makeup that is generally marketed towards high schoolers that usually cannot afford the more expensive luxury brands. This demographic is going through one of the hardest times in their life superficially speaking. they are told that they have to live up to a certain unattainable standard they are excepted to be tall and skinny with flawless skin, so when cover girl use their emotionally charged mottos “Easy, Breezy, Beautiful, Covergirl” they are using the girl’s hopeful emotional desire to be those things to manipulate them into purchasing their product.
I love make up and I am not a mean person, so I hate that those two seem to always get stereotyped together. I know a lot of girls who don’t wear makeup because they feel it has such a strong negative connotation attached to it. Makeup is artistic; it’s a form of one’s freedom of expression. It is essentially beautiful, the kind of beauty that we are always striving for but never quite sure we’ll make it to. Since mean girls know they’re already pretty (according to jerks or girls that hate them), I don’t understand why they cake on just as much makeup as the girls they consider “ugly.”
Introduction The cosmetics industry underwent a transformative period during the 1920s, as both men and women began to embrace beauty products like never before. This sweeping change was largely driven by innovative advertising and marketing tactics that sought to modify public attitudes towards beauty standards. Therefore, it's essential to examine how these changes impacted society during one of the most revolutionary decades in American history. As fashion trends evolved with shorter hemlines, flapper dresses, bob haircuts -and let's not forget jazz music-, makeup became an integral part of any self-respecting woman’s wardrobe.
She appearance seems to imply "Sometimes you need to take your lipstick shade obsession to a new level @katyperry is for it," wrote Covergirl.
This is a logical statement because who does not need more energy after being tired from shopping. Kairos is also used in the advertisement. The video talks about women shopping for their spring wardrobe and the video was aired during the spring time. This is a form of persuasion because it uses the timing to help promote their main message. One last form of persuasion would be the whole advertisement.
Using a famous model in their advert tells us that L’Oreal Paris has confidence in the product because a celebrity with high standards uses it. This shows us that L’Oreal Paris doesn’t mess around and take themselves and their work seriously. The advert is aimed towards aspirers as they seek status. Aspires are usually teens and young adults, often between the age group 16-24.
The older commercial advertised the product while consulting to what was going on during that time period. The newer commercial advertised their product, but also add humor and a child. Even though each commercial had different attributions, both commercials were successful at selling their product
She has blonde hair, is in her thirties and was only observed as wearing pyjamas in the commercial. The target audience can relate to her, as she is of similar age and is experiencing something that the target audience have had happen to them in their lives. The three children [two boys and one girl] are nameless, but are estimated to be between the ages of five and eight. The children are pertinent to the demographic and like their mother, are only seen in their pyjamas. The location that suited the criteria was a suburban family home.
Makeup is it a Cesery to all women if they are into it. Sometimes it takes us women to use makeup. So we can look just as beautiful on the inside than out. Before
Revlon uses women’s emotion to hook them into purchasing their beauty products. Society has told women that they must look young and sexy throughout their lives. Revlon uses gorgeous women to show that their beauty product makes them look as beautiful. In the commercial, Biel’s is all dressed up with a full face of makeup give the audience a feeling of wanting tot look attractive. Also, Williams is making women feel that they could attract handsome men like him.
The first one is that it “showcases the product and its qualities.” This advertisement is for Cover Girl’s new Outlast Stay Luminous Foundation. Like some products such as teeth whitening strips, their ads show you how your teeth will look after using their product, this ad shows you how your skin will look while wearing this product. This product will make your skin look flawless and make you feel flawless while wearing it. Another strategy talks about how you feel if you use it and how others will feel if you don’t use it.
What is one makeup brand worth spending your money on? What type of makeup flatters your eye shape? Smoky, bronze, or natural? Or do you rock all types of looks? All makeup looks turn out gorgeous using The Naked Urban Decay palette. The latest advertisement in Ulta magazine for the smoky Naked palette, it brightens the eye and boosts the shape of it.