Marketing In Health Care Essay
In order to understand the impact of marketing or the need for marketing in physician practices, it is important to look at a variety of demographic information. Over 17% of the nation’s gross domestic product (GDP) is spent on healthcare. It is no wonder that the daily news consists of discussions around healthcare’s skyrocketing costs, healthcare reform, and the Affordable Care Act (ACA). The 17% of GDP equates to an excess of $2.7 trillion in costs.(Sultz & Young 1).
According to the National Center for Health Statistics, the most recent estimates from 2009, the number patients that visited physician offices was more than 1 billion. It is obvious with these types of numbers that patients are seeking care and one might question the need to “market” a practice. However, when reviewing history it is evident that the types of physician practices have evolved from simple family practice settings to an increased number of specialty practices as well at a number of procedures being performed in physician offices versus in hospitals. The reasons for these shifts can be attributed to increased costs of hospital care, tightened payer restrictions,
…show more content…
For example, it has been understood that there is a significant difference in infant mortality rates between the inner-city environments and more suburban areas. A physician practice, depending on the location may have to spend more time performing “social marketing” and others may focus on traditional marketing to increase profits by way of more “luxury” care initiatives. Ultimately, the advances in data collection and analysis helps providers understand better what can be expected moving forward in regards to disease, life expectancy, and prevention measures. (Sultz & Young
Nurse Gordon On Trial Analysis
455 Words | 2 PagesIt seems that the AMA certainly felt threatened by Irregular clinics which in itself, could be considered successful. One doctor noted, “The clinic has become as ubiquitous as the mosquito in a swamp and equally pestiferous.”
Physician Owned Physical Therapy Case Study
1504 Words | 7 Pages minimizes physician referrals motivated by financial gain law created an exception- this exception allows a physician to own in office ancillary services (IOAS) • POPTS have contributed to increase annual health care costs o pro (PT Solutions, 2015) beneficial for POPT only if they are outsourcing PT practices reimbursement for PT ranges from $2000-$3000 per patient cost of equipment is low possibly more coordinated care possibly likely to choose more conservative treatment options first
PSA Argumentative Analysis
391 Words | 2 PagesThe authors of this journal discuss the healthcare systems cutbacks and its impact on the population. Every few years the Ontario government and the Ontario Medical Association (OMA) negotiate their contract called The Physician Services Agreement (PSA) The contract details how much physicians can bill for their services, as well as where health care funding should be invested in or where a cut back could be. In March of 2014, the contract had expired, which has led to negotiations for over the year. Over that year negotiations for the new PSA contract had many conflicts mostly due to the government’s goal try to end the province's deficit by 2017-2018.
Hcs/531 Week 4 Health Care Paper
1417 Words | 6 PagesIncreasing costs all around the globe due to economic downfalls is making this issue even more challenging. It is vital that we have some focus on revenue, but we can’t lose focus on the costs of running a business. In health care this can be very challenging because of all the changes involved with the government, in laws regarding health care reform. “Understanding the total costs of services will allow the redeployment of resources which provide a higher payback, or will facilitate the elimination of those resources altogether.” (Hughes, 2011).
Healthcare Reform 101 Summary
588 Words | 3 PagesAlthough the US is technologically advanced and has some of the highest caliber medical professionals in the world, compared to many other industrialized countries, it has one of the lowest outcomes in regards to quality of care. Moreover, it has some of the highest overall medical costs (Panning, 2014). In the US, low quality care and high costs have resulted in fragmentation of the healthcare delivery system. Fragmentation of services often results in patient experiences that are poor, with less than desired
Primary Care Case Study
362 Words | 2 PagesThe number of persons over the age of 65 will double by 2030. The older population may also present with comorbidities that demand more physician services. Of the 83 million people over age 62, 14 million will have diabetes, and 21 million will be obese. However, first year enrollment in medical schools has declined every year since 1980.Other conditions that will drive demand for physician services include rates of heart disease and cancer, two of the leading causes of death in the U.S. It is projected that the shortage will most affect the primary care sector of physician services.
Physician Assistant Research Paper
851 Words | 4 PagesThis paper focuses on providing a brief history of PAs and evaluating the profession in relation to the US health system values of access, cost, and quality. Finally, patient satisfaction, crucial to MCOs in an increasingly competitive market, is discussed. Physician Assistants The physician assistant profession is a relative newcomer to healthcare. It originated in the 1960s with the return of medical corpsmen from the Vietnam War who had military medical skills they wanted to apply to the civilian health care market. These skills were seen as a way to extend the practice of a primary care physician, divert less acute or complex problems to the PA, and manage the need for primary care services in underserved areas (Benjamin et al., 1999).
Jason D Fodeman
248 Words | 1 PagesAs federal regulators require physicians to do more, they will actually get paid less. As the situation worsens, older doctors will retire and younger doctors will look to switch careers. This will come at a time when the demand for physician services will be higher than ever. Ultimately the consequences of the Patient Protection and Affordable Care Act will translate into restricted access and inferior quality of care. No matter how you look at it, this legislation is terrible for physicians; however, it is always the patient that suffers the most.”
Affordable Care Act (ACA) Analysis
493 Words | 2 PagesThe Affordable Healthcare Act promotes preventative health care for Americans and in return increases the number of individuals taking improved measures of precaution when it comes to their health. The utilization of mid-level practitioners, such as nurse practitioners and physician assistants would progressively benefit the delivery of primary care. NPs and PAs are more cost effective, provide coverage for the increasing amount of new people requiring health coverage, and require less liability risk cost when compared to a physician’s rate. According to Shell (2013), “Partly driving this change is the Affordable Care Act (ACA) which will extend health care coverage to approximately 30 million more individuals, most of whom have not been
Managed Care Case Study
858 Words | 4 PagesIt increases the demand for the services and word spreads of the physicians (Peloso,
Scope Of Practice Essay
771 Words | 4 PagesIt is at the limits that healthcare workers anticipated to drastically increase primary care providers,This is a issue that states must soon, if not already,address. Some States Legislature are some what redefining of the parameters- the scope and standers of practice for several medical professions. Scope also let the healthcare know what a health care professional know what can and can not be done to a patient dependent on on that health professionals scope of practice (SOP), which is defined by state boards of medicine, boards of nursing, etc., The responsibility is to to prescribe, dispense and/or administer drugs, to sign evaluations and/or certifications (such as death certificates), to allow admitting or clinical privileges at
The Unnatural Causes: Place Matters Summary
536 Words | 3 PagesLiving in underprivileged neighborhoods creates a lot of stress on community members that predispose them to contracting diseases. Epidemiologist, Ana Diez-Roux, states that people living in disadvantaged neighborhoods have a 50% to 80% increased risk of developing heart disease. An improvement of health policies is required to for disadvantaged neighborhoods to
Health Insurance Persuasive Essay
684 Words | 3 PagesThe cost of health insurance is quickly on the rise, and employers and employees alike are feeling the financial weight. A large portion of high medical claims are associated with obesity and lifestyle choices, some of which can be reduced by making healthy changes. Due to the rise in cost, many employers are rewarding employees for participating in health screenings that measure things such as body mass index (BMI), blood pressure, cholesterol, blood sugar levels, lifestyle choices such a tobacco or excessive alcohol use, exercise, mental health, and amount of sleep. Employees can impact the cost of their healthcare by learning about their health risks, making lifestyle changes, and becoming accountable for their own health. Upon completing
Value Based Healthcare Marketing Strategy
1551 Words | 7 PagesThe changing climate as a result of the advent of value-based care continues to place significant demands on hospitals, medical providers, healthcare organizations, and physicians to take a completely new look at the marketing strategy. A coherent strategy and sustained quality are critical in today’s healthcare market to attract new patients, retain existing clients, and maintain positive and productive relationships between the patients and hospital staff. To be viable today, healthcare organizations have to utilize effective strategic planning to develop integrated marketing strategies that makes it efficient and easy for the target population to identify what they need, make informed decisions, and provide insights and new information – not just basic promotion. Also, such efforts have to be constantly evaluated to ensure highest quality that fosters better outcomes and more value for the
Porter's Five Forces In Healthcare
1087 Words | 5 PagesThe healthcare sector is expected to continue with its accelerated growth momentum and by 2020 it is expected to reach $ 280 billion [5]. As per 2015 data, no. of beds to population ratio is just 0.09% and no. of physicians to population ratio is 0.07%. Comparatively bed to population ratio is 0.38% and no. of physician to population is 0.19%. The numbers are similar for US and UK [9].
More about Marketing In Health Care Essay
Nurse Gordon On Trial Analysis
455 Words | 2 PagesPhysician Owned Physical Therapy Case Study
1504 Words | 7 PagesPSA Argumentative Analysis
391 Words | 2 PagesHcs/531 Week 4 Health Care Paper
1417 Words | 6 PagesHealthcare Reform 101 Summary
588 Words | 3 PagesPrimary Care Case Study
362 Words | 2 PagesPhysician Assistant Research Paper
851 Words | 4 PagesJason D Fodeman
248 Words | 1 PagesAffordable Care Act (ACA) Analysis
493 Words | 2 PagesManaged Care Case Study
858 Words | 4 PagesScope Of Practice Essay
771 Words | 4 PagesThe Unnatural Causes: Place Matters Summary
536 Words | 3 PagesHealth Insurance Persuasive Essay
684 Words | 3 PagesValue Based Healthcare Marketing Strategy
1551 Words | 7 PagesPorter's Five Forces In Healthcare
1087 Words | 5 Pages