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Obama Ethos Pathos Logos

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In this 2008 Presidential campaign was the year President Barack Obama and John McCain were fighting for Presidency were both Democrat and Republican parties were going at each other by giving one are the other a bad reputation on each of their campaign ad. On the many issues of Education, Immigration, Guns, Taxes, Health Care, Housing, Abortions, Iraq, Social Security that occurred in 2008. In the political ad, “Rearview Mirror” President Barack Obama narrator tells us “Wonder where John McCain would take the economy look behind you” letting us know that candidate John McCain wants to continue with George Bush economic policies and by doing this to his fellow Americans he is affecting are ethos and pathos. The video, then goes into a faster …show more content…

President Obama campaign use all three strategies of Ethos, pathos and logos throughout their campaign ad. The begging of the video is Ethos, because the narrator is trying to convince the audience of the author’s character or credibility. The second half of the video is Pathos, because the narrator is trying to persuade an audience by appealing to their emotions (emotion appeal). The end of the video shows all three strategies Ethos, Pathos and Logos to cite facts and statistics, historical and literal analogies throughout the …show more content…

This makes sense, since visual communication better suits more primal levels of the brain. If the viewer of an advertisement actually has the importuned motive, and if the appeal is sufficiently well-fashioned to call it up, then the person can be hooked. The product in the ad may then appeal to take on the semblance of gratification for the summoned motive. Many ad seem to be Saying, "If you have this need, then this product will help satisfy It." the other statement “Most advertisements appearing in national media can be understood as having two orders of

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