Outline Of A Marketing Campaign

Marketing Campaign Part – C

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The business is located in shopping district within 3 kms radius of Victoria gardens shopping centre, Yarra Bend Park, Yarra bend golf course, Swinburne University and some highly reputed private boarding schools (Expedia, 2015).
Business weaknesses: No lifts are present in the property (tripadvisor.com.au, 2015) for upper floors that could be a disadvantage for elderly and physically challenged guests. The only option for dining are nearby restaurants and cafes though the charge back facility is provided by the business. Outdated internal and external building structure may not meet the modern outlook of hospitality accommodation business. The competitors of the businesses are equipped with modern facilities

Mostly home insurance company’s information is visible easily over the internet due to their brand image. The front line staff of our business can be trained to contact directly to the company’s offices relevant to our area in order to build the professional relationship (Lovelock et al, p 247 2011).

Introduction of new packages: We are going to introduce new accommodation packages relevant to the insurance customers i.e. weekly, fortnightly or monthly accommodation rates according to the high or low season of the business. Extended stay customers always given a preference over short stay customer in times of over booking. These special insurance accommodation packages will also include restaurants charge back facility, free internet and parking.

Business Website: Innovative companies always tries to find ways to improve their online presence, appeal and usefulness of their websites (Lovelock et al, 2011 p249). Our business website will be improved with the high quality content which is updated frequently and will prove to be a very important communication channel between our customers. The website will provide an experience of hassle free booking to our customers along with the information of latest offers and