Rhetorical Analysis Of Steven Spielberg's Film Jaws

People say a picture is worth a thousand words. Just about every picture has rhetorical elements incorporated into their design. In this case, the well-crafted poster for Steven Spielberg’s film, Jaws, implements the use of ethos, pathos and logos in an attempt to get its audience to see the film.

The poster for jaws is very effective at gaining the audience’s attention through the use of graphic pictures. The picture of the great white shark grabs the audience’s attention because it is something which just about everyone was afraid of even before this film was released. At first glance, the reader sees a woman swimming, but this view point is quickly changed by the massive shark directly beneath her. The shark is obviously swimming its way toward her, which gives the viewer a feeling of suspense. When seeing the poster, the reader feels sympathy with the woman because she may soon

The idea of a shark coming up from the underneath and ripping off a limb or two is very terrifying. The use of the teeth is to give the audience the idea that this shark is harmful and will do anything to hurt anyone. Another example of how the designer used fear to drive emotions is by the use of darkness. Many of people are afraid of darkness, and in this poster, this huge shark is emerging out of the dark blue ocean showing that it is evil and mysterious.

This poster for Spielberg’s film, Jaws, was innovative in many ways. The piece incorporates the use of ethos, pathos and logos in an attempt to draw its audience to watching the film. It is clear that Steven Spielberg’s interest is to create a poster that invokes the energy and excitement from the movie. To use logic, credibility and to inflict many different emotions like: sympathy, bravery, and fear into the audience that will make them thirsty for more The simplicity and effectiveness of this image was a vital part of the success for the groundbreaking thriller,