Rhetorical Analysis On Starbucks

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In his blog post, Joe’s Rhetoric Finding Authenticity at Starbucks, Greg Dickinson introduces the materiality of rhetoric by analyzing a Starbucks coffee shop. Many people drink Starbucks coffee in their daily lives. Dickinson argues that Starbucks uses green color in its logo and shapes and materials related to nature to influence its consumers to buy coffee. While Starbucks emphasize its naturalness, many consumers do not notice the rhetoric in Starbucks. Creating the naturalness through the sight, sound, smell, and materials, people are influenced to drink Starbucks coffee.
Dickinson also suggests that materials make arguments. The materials used in Starbucks to promote the naturalness also creates argument that the coffee is fresh, relaxing

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