Starbucks Observation Paper

I chose to do my research and observation at Starbucks. I 've always been a fan of coffee and have come to enjoy coffee from Starbucks. For many years, I perceived this place as a spot for people who liked buying expensive yet not that good coffee. I thought I would be observing just a place where people meet up and study, but I didn 't really think I would be going into so much depth. However, mainly I chose this place because I thought there was a lot of potential for good research and I 'm very happy in what I found.

When I first walked in, I immediately smelled the strong smell of all the coffee brewing. You could hear the constant beeping and brewing of coffee machines at work. It wasn 't a loud noise, but it sounded like the place was busy because it was. This was around 10:00 in the morning so it very busy. The lines

Starbucks was founded in 1971 by three partners who had met in college. They wanted to make a dark roast coffee that people could enjoy and they also knew what college students liked and didn’t like. They also stressed quality which brings me to my next point of why I believe people come into Starbucks. They come because of the quality. On their website, it says that they target beans from higher altitudes and that’s how they get the best quality in their coffee and I can say that that is true. When I was in Starbucks observing, there were people in there who tasted their coffee and looked like they were in heaven because it was so good. I used to live up north, so Dunkin’ Donuts was a huge thing up there. I’ve never seen anyone up there get so excited over there coffee and that is definitely not a country- wide thing like Starbucks is. It is interesting that Starbucks is one of the most expensive brands out there yet they have such a huge loyal fan base. Being that the coffee is relatively expensive, everyone who buys it consistently might in a class of their own. Not everyone can afford to buy this coffee every day, or even three times a