ipl-logo

Mcdonald's Strategic Management Plan Essay

301 Words2 Pages

As CEO of the McDonalds Corporation improving the quality and efficiency of a fast food restaurant would start with providing customers with efficient and flexible service that can easily adapt to social and economic changes. In these days and times customers are more demanding and selective about the services they receive. Therefore, delivering customers with high quality and efficient services are important. Operations can be improved by coming up with a strategic plan to improve inventory system to reduce food service cost through better menu management along with understanding the needs and attitudes of customers. It is also important to stay current with technological and marketing innovations to provide customers with high quality services. The focus would be on low cost, high volume and high speed service. In knowing that the consumers look for new ways to eat fast and healthy, staying informed and on top of ways to keep consumers coming back would be a continuous concentration for creative ideas and innovative value meals in addition to offering lower prices. …show more content…

(Shrednick, Stutt & Weiss, 1992, p 491)
In the students opinion Chick-fil-A is preferred over McDonald’s because they offer a better menu selection, the food taste better and customer satisfaction is guaranteed. Yes McDonalds can improve by looking at their management strategy. The leader of a company has to be proactive with a long term strategy due to new and improved business evolving daily strategic management planning is essential to success of all

Show More
Related

  • Fast Food Nation Rhetorical Analysis Essay

    569 Words  | 3 Pages

    Novelist, Eric Schlosser, in his novel, “Fast Food Nation”, expresses how fast food has spread. Schlosser’s purpose is to make us see how addicted we are to fast food. He adopts a shocking tone through the use of diction, Logos, and diction in order to get people to make better choices. For starters, one of the strategies that Schlosser used in this text is diction. Diction can be defined as style of speaking or writing determined by the choice of words by a speaker /writer.

    Read More

  • Panera Bread Competitive Analysis

    169 Words  | 1 Pages

    This concept is now one of the most popular for a preferred dining experience, and new entrants are eyeing the market on how to enter, and existing restaurant titans are figuring out how to compete with these new disruptors. Some entrants into this segment have

    Read More

  • What Are The Political Factors Affecting Subway

    1546 Words  | 7 Pages

    Expansion into developing nations with different social and cultural parameters would require altering the menus and catering to the specific customer needs. Economic factors The low franchising cost comparing to the competitors is an advantage for Subway. However the cost of ingredients and supplies used in the preparation of food is higher than that of the competition due to the need for fresh ingredients. Customers have a perceived value which is higher than that of the product offerings of alternate fast food chains.

    Read More

  • Personal Narrative: Chick-Fil-A Vs. Chipotle

    729 Words  | 3 Pages

    Chick-Fil-A vs Chipotle: Which one is better? Many people lately have been raving over Chipotle, and Chick Fil-a lately. I have always thought to myself what is so great about these two food chains. Many people like Chipotle, and then there a a lot of people that love Chick-Fil-A.

    Read More

  • Chick-Fil-A Research Papers

    1483 Words  | 6 Pages

    SLHS-1010 Chick-Fil-A is one of America’s favorite fast food restaurants. Many individuals are attracted to the tasty food, the excellent service, and the overall atmosphere of the restaurant. Almost all Chick-Fil-A restaurants have the same appearance inside and outside. Although Chick-Fil-A does a lot of things right, there are some barriers that would make it difficult for an individual with disabilities to easily access the restaurant. When approaching Chick-Fil-A, it appears like most restaurants.

    Read More

  • Compare And Contrast Zaxby's And Chick-Fil-A

    525 Words  | 3 Pages

    It is no secret that Americans generally enjoy fast food and chicken. In fact, each year the average American eats approximately seventy-three and a half pounds of chicken (2011, June 19). So how well do two of the most successful chicken-based fast food restaurants compare in convenience, quality, and variety? A comparison must be made between Chick-fil-a and Zaxby’s to find out.

    Read More

  • External Factors Of Chick-Fil-A

    1130 Words  | 5 Pages

    Just like any other organization, chick-fil-A is greatly affected by the external environment of the business. Often, the external environment is made up of all outside factors and influences that affect the way an organization conducts its daily operation. It is worth noting that an organization has no influence over its external factors and thus, it has to re-engineer and redefine its process, products and services to work under the influence of the external environment. Below are some of the external factors that affect Chick-fil-A. Consumer income Consumer income is in the wider field of economic factors that affect the sales level of the enterprise. Consumers with high income are likely to possess the power and the ability to purchase products from the company in large quantities.

    Read More

  • Fast Food Nation Chapter 7 Summary

    187 Words  | 1 Pages

    Chapter 7 of Fast Food Nation discussed the starting of meatpacking industry and its downfalls. At first, Iowa Beef Packers (IBP) used the same principle as McDonald’s principle to make fast foods. IBP hired unskilled workers just to do simple and repeated work all day. However, competition with other companies made IBP low wages and health insurance options. This caused slaughterhouses to move West to gain cheap labor and land.

    Read More

  • Analysis Of Eat Mor Chikin By Chick Fil A

    531 Words  | 3 Pages

    In the “Eat Mor Chikin” ad released by Chick Fil A viewers see a humorous trio of cows protesting against the consumption of beef-based products. The three cows are somewhat imitating humans by standing on two legs while holding very large signs on their bodies similar to protestors for organizations such as PETA (people for ethical treatment of animals). On each sign you can clearly see that the cows are attempting to spell “Eat More Chicken,” however each word is either misspelled or very badly written due to the fact that cows don’t have hands or a very high IQ. This image depicts each cow with a very stern look on their faces which clearly shows that they are each fed up with the consumption of cows and would rather let the chickens suffer. ‘

    Read More

  • Is Chick-Fil A Healthy?

    2622 Words  | 11 Pages

    As they collect huge amounts of profits through the food they make for their customers, their popularity increases. In terms of money, they tend to get competitive with each other; thus, they try to upgrade their food to a more healthy direction to attract more customers,

    Read More

  • The Ritual Of Fast Food Analysis

    634 Words  | 3 Pages

    In Margaret Visser’s essay, “The Rituals of Fast Food”, she explains the reason why customers enjoy going to fast food restaurants and how it adapt to customer’s needs. Some examples of the most loyal fast-food customers are people seeking convenience, travelers, and people who are drug addicts. First, most loyal customers are people seeking convenience. The reason why fast food restaurants are convenient because longer hours of being open, the prices are good , etc. As Visser said in her essay, “Convenient, innocent simplicity is what the technology, the ruthless politics, and the elaborate organization serve to the customer” (131).

    Read More

  • Chick-Fil-A Character Analysis

    410 Words  | 2 Pages

    I aspire to emulate the moral convictions of Truett Cathy, the founder of Chick-fil-A. Truett Cathy never compromised his morals for his own success. His restaurant franchise has succeeded operating only six-sevenths of the time of his competitors. This is due to his commitment to keeping the Sabbath. I see this level of commitment in myself. I never take a shortcut that will compromise my morals.

    Read More

  • Chick Fil A Essay

    1591 Words  | 7 Pages

    Introduction Chick-fil-A (CFA) is a restaurant chain admired by many but it also attracted a lot of controversy over the last few years. The founder, Truett Cathy, have created a culture that differentiates the organization from most other fast-food chains, and the company have stayed true to its values till the present days. In this case study, the company’s competitive advantage, the strategic leadership initiatives that helped the company attain success, how it responded to its external environment, and the strategic challenges it is facing are discussed. In addition, findings on the company’s approach on its international expansion and its status as a privately-owned company are included, and possible directions the company might take in these areas are suggested.

    Read More

  • A Case Study: Wholesome Hamburger Company

    1071 Words  | 5 Pages

    Scenario One Corporate social responsibility (CSR) is a new concept that has been integrated into the operations models of many organizations. It is an ethical mandate that requires a corporation to establish initiatives that reflect on specific social and environmental wellbeing. All efforts are supposed to go beyond any provided regulation. Wholesome Hamburger Company’s ethical challenge is related to its failure to observe tenets of corporate social responsibility, especially that of sustaining the environment. The drought situation is a significant issue that has potential to affect the operations of the establishment.

    Read More

  • Strategic Management Case Study: Mcdonald's Corporation

    3370 Words  | 14 Pages

    The diagram above shown the CPM of McDonald’s and its competitor, KFC and Burger King; indicates McDonald’s is in a strong strategic position than its competitor. Some of the reasons McDonald’s is successful and has high market is due to it strong brand name recognition, a strong customer loyalty, and its global expansion. Furthermore, McDonald’s is also invested a large sum of money in advertising and very well known toward it charity program through Ronald McDonald’s House. Nevertheless, there are areas in which the organization can improve.

    Read More

More about Mcdonald's Strategic Management Plan Essay

Open Document