The 2018 Superbowl was a crazy site to see as the Philadelphian Eagles scored the last touchdown in the game, claiming the 2018 Superbowl. Although the game was intense and behind the field were raging fans, sweating blood and money, the game also aired interesting and diverse commercials. Everyone knows the Superbowl commercials are known for their outlandish pricing, acts, and features some pretty high quality actors- but the commercials come with a lot of influence. One in particular, the Doritos v.s Mtn. Dew commercial targeted all of America, young and old, different ethnicities, and showing a reasonable argument WITHOUT violence instead using what sways America today, music. There are two sides to this commercial, Doritos and Mtn. …show more content…
Dinklage represents Doritos Blaze by eating a chip and exploding with energy and of course, fire everywhere as shown in figure 1. After he takes a bite of the chip he starts singing “Look at Me Now” by Busta Rymes and Chris Brown. This rap song indicates that “nothing can stop me”. This shows the audience that Doritos Blaze makes you feel powerful, warm, and energized. As for Mtn.Dew, this part is played by Morgan Freeman. Freeman is a great African American actor known for acting in award winning movies and having a gift of wisdom. He represents the other half of this battle, ice – Mtn.Dew Ice. After Freeman takes a sip of the Mtn.Dew Ice, not only does everything frost over but he starts singing “Get your Freak On” by Missy Eliot as shown in figure 2. This song indicates that “you can’t stop me now”. This shows the audience that Mtn.Dew Ice makes you feel unstoppable, fresh, and energized. Both sides uses their “Look at Me Now” and “You Can’t Stop Me” singing battles to persuade their watches that undeniably, this combo is ying and yang to your taste buds. This Superbowl commercial not only represents persuasion but it impacts and influences its audience. This commercial shows different ethnicities, ages, heights, and shapes. It also uses rapping and singing, two HUGE foundations of the music industries. The message of this ad is about the unresistable snack Doritos and Mtn.Dew but it also has an underlying message of
-Robert J. Carroll Assistant Attorney General. Richard Leonard Kuklinski, also known as the Iceman, is known as one of the most infamous mafia hitman in history. He was a 6 foot 5 inch, 300 pound killing machine that had a successful criminal career for over 30 years. To this day, Richard Kuklinski is still considered one of the most fascinating mafia contract killers. Richard Kuklinski was born April 11, 1939, in Jersey City.
In the super bowl there are tons of commercials. For super bowl 51 it costed 5million dollars for 1 thirty second add. It is so expensive because of how many people watch the super bowl and if a lot of people watch the super bowl a lot of people get to see you’re commercial. The commercial by Kia witch was 61 second long was about 1 million dollars. The commercial focused helping the environment and showing the smart talk powers of their car and how you can talk through your car without using your phone.
In Chevy’s Super Bowl commercial first thing viewers see is total destruction and the ruins of a city. Papers blowing everywhere, cars abandoned, fires burning and smoke covering the city. Going forward in the commercial a newspaper is seen with the front headline reading “2012 Mayan Apocalypse, Will world end today?” giving the viewer’s an explanation for the destruction of the city. Next, you see a vehicles headlights turn on and a Chevy truck drive out of the debris. In the truck an average working class man is in the driver’s seat with his pet dog in the back driving around town seeing the destruction of the apocalypse with a Barry Manilow song “Looks like we made it” playing in the background.
This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.
In the Snickers candy bar commercial appeals to all kinds of people. As the commercial starts playing you can see and hear men playing football in wet, cloudy, and muddy conditions. While in the beginning of the Snickers commercial you see Betty White trying to catch footballs thrown to her by a football player in a game and then she got tackled by a football player. The ad is describing how
The following essay is a rhetorical analysis of the 2018 Budweiser Super Bowl commercial. The advertisement was in response to the recent natural disasters in Florida, Texas, California, and Puerto Rico. These hurricanes and floods can pollute the water and destroy water infrastructures. The commercial shows the Cartersville brewery workers converting their beer cans into water to ship out to cities in need. The brand strategically tries appealing to the majority of the U.S. population who watches the Super Bowl.
The Budweiser commercial, “Puppy Love,” debuted in the 2014 Super Bowl, uses compelling advertising themes that have stood the test of time: babies, animals, and love. The advertisement was written to promote Budweiser beer, but captured the attention of all Super Bowl viewers because of the universal appeal of the story. As the tale unfolds, we see a puppy and horse form a friendship. The puppy has no true home; it lives in a shelter.
These tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response. “Aristotle’s ‘ingredients for persuasion’ – otherwise known as ‘appeals’ – are known by the names of ethos, pathos, and logos.
It is silly, but this ad might not have really sold us anything. The Doritos ad starts off with a woman getting an ultrasound of her baby that is about to come out. Her husband is eating a bag of Doritos and she doesn 't like that. She is telling the nurse about how she doesn 't like that he is eating really loud chips.
In advertisements, the companies are attempting to persuade their audience that their product is effective to the consumers’ lifestyle. They want to reach out to the consumers in any way possible. Companies want consumers to feel as if they need the product, where if they purchased the product their life would be so much better. Companies make advertisements to allure the audience in, seek their attention, and then grabbing it. Companies make commercials often to sell dreams to their audience, but the company Apple is turning dreams into a reality.
The advertisement described the impact of the doritos by having the father and his friends betray his gender by dressing as princesses. This grabs the audience attention by using pathos- having the audience connect with the little girl and her father’s relationship. The commercial allows viewers to see that the Doritos could bring out a side of you that anyone has ever seen and a relationship builder. The target audience for this commercial would be for younger kids and mid age adults because it would grab the younger children attention with the scenery and mid age adults because of the humor and the fact that they are a
During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.
One ad that was interesting was the commercial with Justin Bieber dancing. This commercial was interesting because it compared dancing to the amount of data you get from t-mobile. T-mobile offers unlimited data usage, which was compared to dance moves. "That guy has unlimited moves." Justin Bieber is one of the most famous male singers, with him being so popular today this influences viewers.
Diversity is defined as showing a great deal of variety. There are endless possible mixtures of cultures, religions and racial backgrounds and each person has their own story. Gender, race and religion have been controversial subjects since humans were able to communicate. War, tragedy and death are just some of the outcomes of these differences and there are secret messages that are hidden within even the most seemingly genuine gestures. Media has impacted our country negatively and positively, nonetheless, greatly and there is no surprise that some of these hidden messages lay within something as “short and sweet” as commercials.
Super Bowl Sunday is a very special day for a lot of people. It is the most popular sporting event in the United States and to some, is even considered a holiday. It is such a popular day that even people who are not fans of Football participate in the Super Bowl festivities. Knowing this, companies take advantage of the publicity to make some of the best, and most expensive commercials of the year. Because it is one of the most-watched American television programs, the commercial airtime is the most expensive of the year, which leads companies to develop their most creative commercials to be broadcast during the Super Bowl.