ipl-logo

Swot Analysis Of Verizon

1419 Words6 Pages

Verizon Wireless Verizon Wireless is a telecommunications company that offers wire, wireless and data transmission services that cover internet access as well as media broadcasting. The company formed in the year 2000 was as a result of a merger between GTE and Bell Atlantic. With the mention of Verizon Wireless, many people in the United States are able to associate it with everyday telecommunication solutions and as the leading service provider in the same industry. Under Verizon wireless, there is Verizon telecom, Verizon wires and Verizon business. With a mission to empower people as well as businesses in communication, the company endeavors to provide open communication with all its stakeholders. The company’s strategic plan is creation …show more content…

It can also mean the level of competition and product differentiation where the main structures are monopolies, oligopolies, monopolistic competitions and perfect competitions. Verizon wireless is an example of an oligopoly because it does not have any major competitors especially after the merger of the previous companies. Additionally, the market consists of a large customer base while there are also barriers in accessing this pool. Hough the platform is seemingly competitive, only a few market players dominate the market where the barriers are caused by high cost of infrastructure required for reliable …show more content…

In order to attain this advantage, businesses use cost of leadership, differentiation and focus strategies. Focus strategy as the name suggests concentrates on specific market segments where the product or service thrives. The business then customizes its products to fit such a market. Verizon wireless already has the market and the quality of its services and products determines the level of satisfaction. Differentiation seeks to develop a competitive advantage by supplying and promoting unique products. While telecommunications is not very unique, not every other business can be able to offer the same services. In addition, competition remains limited due to the cost of market entry. Cost of leadership focuses on reduction of operating costs in order to reduce product prices. Verizon wireless does not require reducing its operating costs further because its prices are already competitive enough. Effectiveness With demand and supply

Show More
Related

  • Swot Analysis Of Bell Communications Enterprise

    1570 Words  | 7 Pages

    DAPTS CONSULTANTS ® REPORT ON BELL CANADA ENTERPRISE (BCE) COMPILED BY: PRABHLEENGREWAL TARANDEEP ANIKET GUPTA SOHAIL DEEPAK GABA SAMARVEER SINGH KAMRA PRATEEK SINGH Contents INTRODUCTION 3 COMPANY OVERVIEW 3 PRODUCTS AND SERVICES 4 HISTORY 6 REVENUE ACCORDING TO THE SECTORS 9 VISION AND MISSION STATEMENT 10 SWOT ANALYSIS 13 INTRODUCTION Bell Communications Enterprise is the largest communications company in Canada with a subscription of approximately 21 million users out of a population of 35.50 million approximately . Bell deals in all three types of businesses as it provides services to consumers (B2C), business (B2B) and the government (B2G). It is a company known to provide the best quality communication service

    Read More

  • Verizon Cash Flow Statement

    627 Words  | 3 Pages

    Introduction Verizon Communications started in 1984 as “Bell Atlantic” and one of the seven “Baby Sell”. In 2000, Bell Atlantic merged with independent phone company GTE Corporation and created the name "Verizon", a combination of VERITAS, the Latin word “ truth” and horizon, signifying forward-looking and visionary.(“Wiki”). “Verizon Wireless serves mobile phone, text message, and data services for smart phones, tablets, and computers, as well as wireless hotspot devices.” (“Wiki”). Verizon competes against other national wireless service providers, including AT&T, Sprint Nextel Corporation and T-Mobile USA, as well as various regional wireless service providers.

    Read More

  • Marketing Strategy: Trader Joe's Business Strategy

    1120 Words  | 5 Pages

    For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

    Read More

  • Disney Oligopoly: The Market Structure Of Walt Disney

    1249 Words  | 5 Pages

    Market Structure - Oligopoly Oligopoly is a market structure whereby a few number of firms owns a lion’s share in the market. This market structure is similar to monopoly, except that instead of one firm, two or more firms have control in the market. In an oligopoly, there are no upper limits to the number of firms, but the number must be nadir enough that the operations of one firm remarkably influence and affects the others (Investopedia, 2003). The Walt Disney Company is categorized under an oligopoly market structure.

    Read More

  • Vertical Integration Case Study: Verizon

    1532 Words  | 7 Pages

    Corporate Strategies Vertical Integration Verizon implements a value chain analysis to understand the parts of the daily operations that create value, and those parts that do not. The value chain analysis is used to determine the level of competition, the type of products and services the consumer needs, and to figure out the ways that Verizon can stay sustainable and remain the market leader in the industry. This is vital because if done correctly Verizon will be able to gain high returns within the telecommunications industry by creating greater value to the customer. Verizon breaks their value chain into primary and support activities. The primary activities are research and development, infrastructure, marketing and sales, and customer

    Read More

  • Swot Analysis Of Virgin Australia Airlines

    2186 Words  | 9 Pages

    The inauguration of Virgin Australia Airlines, by Sir Richard Branson, as a domestic carrier in 2000 basically aimed at the convenience of the budget travelers. The Airlines was inaugurated as relaxed informal airline. Sir Richard was open-minded, amiable, and generous with his management team, imaginative, audacious and exclusive in his thoughtfulness. Initially started as a low-cost carrier, the company improved its services to turn itself into a “new-world carrier” as described by themselves (Virgin Blue media release, 2011, para. 2).However all these faltered when Qantas’ past marketing manager took over during 2011.

    Read More

  • Swot Analysis For United Airlines

    1005 Words  | 5 Pages

    Q1.a When talking about environment in general, we think of the surrounding things that have an ability to affect. Same is applied with marketing environment. Marketing environment is the collection of all of the surrounding actors and forces that have the power to affect the company 's ability to do its job in having good relationship with target customers and satisfying their needs (Kotler, Armstong, Tolba, Habib, (2011). Marketing environment consists of internal and external factors that have direct affect on the marketing program. Internal factors (or the microenvironment) are the ones closed to the company, for instance, the company, it 's suppliers, the marketing intermediaries, competitors, public and customers.

    Read More

  • Apple Market Structure

    1323 Words  | 6 Pages

    Q1a. MARKET STRUCTURE OF APPLE INC Apple Inc. operates different types of market structure in terms of their different products. In the smart phone business, they happen to be one of the major players with their different models of the “iphone” which makes them operate in an oligopolistic market. Oligopoly arises when there is an imperfect competition in which there are just few firms producing similar products. As a result of high competition, monopolies, interdependence among firms there are just a few big players having the market power and making it very difficult for new firms to penetrate the market with their products.

    Read More

  • Costco's Competitive Strategies

    729 Words  | 3 Pages

    Specifically, Ralph’s (similar stores are Vons and Albertson’s) and Whole Foods (similar stores are Gelson’s and Trader Joes) are two firms that utilize cost leadership and differentiation. On one hand, we have Ralph’s using cost differentiation by providing a broad range of merchandise at a decent price. On the other hand, we have Whole Foods that has implemented a differentiation strategy by marketing their merchandise as healthier (organic). The trade of for both companies is that they are attracting less consumers by just marketing to a specific crowed. For instance, if Whole Foods had lowered their price and still sold premium merchandise, soon Ralph’s would be in trouble.

    Read More

  • Virgin Atlantic Competitor Analysis

    1025 Words  | 5 Pages

    But in choosing one out of the two, the differentiated strategy is preferable. Virgin can use the differentiated strategy to increase growth by product differentiation to better develop their brand which allows them to stand out from their competitors such as Qatar, British Airways. “Virgin’s minimum level of quality for differentiation also creates threshold pricing”. However, Virgin using the differentiated strategy can create value for Virgin Atlantic because when Virgin uses this strategy that concentrates on the cost value of the product or services as opposed to similar products in the industry of their rivals, it builds a perceived value between potential customers and

    Read More

  • Walt Disney Competitive Advantage

    975 Words  | 4 Pages

    Competitive advantage is when two or more firms compete within the same markets, one firm possess a competitive advantage over its rival when it earns (or has potential to earn) a persistently higher rate of profit. There are three types of competitive advantage. a) Cost leadership strategy occurs when a firm a delivers the same services as its rivals but at a lower price. b) The differentiation strategy occurs when a firm delivers greater services for the same price of its rivals. c) Focus strategy is a focused approach requires the firm to concentrate along one specific segment either a cost leadership or a specialization strategy.

    Read More

  • Marriott Organizational Structure

    846 Words  | 4 Pages

    Differentiation Strategy: - It includes developing new products & services which satisfies customer needs, they offer much more values than their competitors. They differentiated the segment according to the customers. They provide multiple customer segments which includes moderately priced to premium priced customers for example: 1. Bulgaria resorts & hotels (The Ritz Carlton) - Target segment:-Luxury guest. 2.

    Read More

  • H & M Value Chain Analysis Model

    3035 Words  | 13 Pages

    When a company is competing through its differentiation advantage; it would try to carry out its activities in a much better manner than the

    Read More

  • Kfc Differentiation Strategy

    900 Words  | 4 Pages

    This strategy rests on the choice of a narrow competitive scope within an industry. The focus strategy has two components. (a) In cost focus, a firm seeks a cost advantage in niche market, (b) In differentiation focus; a firm seeks differentiation in its target segment. Examples are car manufacturers like Aston Martin, Rolls Royce, and Bentley. These companies target a niche market and manufacture the cars according to the customers required specifications.

    Read More

  • Swot Analysis Of A Call Center

    1378 Words  | 6 Pages

    A call center is a central place or a network of placed where telephone calls are handled by an enterprise. A call center has the ability to handle a considerable volume of calls, forward those to qualified agents, and log them. The standard processes and the related performance measures in a call center are analyzed by using simulation methodologies.

    Read More

More about Swot Analysis Of Verizon

Open Document