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Target And Others Are Intruding Into Their Personal Lives

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Although many readers may think that Target and others are intruding into their personal lives by using analytical data to see what their shopping habits are, I find it to be ingenuous. Although I will admit I am not a fan of the pop up ads that I receive when I am online. This concept has been used for years. If we think back to the Mom and Pop stores, customers would go in to buy something and the clerk would try to cross sell them with other products. They knew the buying habits of the consumers as they were the ones who consistently checked them out. With our new technology, we have just found ways to improve on that cross sell opportunity. Today with so many shopping options, and competitors, it is imperative to find new ways to market

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