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Target Corporation Research Paper

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Target Corporation Target Corporation is one of America’s best-loved retailers – seconding only to retail mega-giant Walmart. The company falls into the general merchandisers category and serve customers throughout the United States through both brick and mortar stores and online. The purpose of this piece of literature is to discuss the three main factors challenging Target Corp., namely: e-commerce, competition, and innovation, by analyzing economic metrics and other information from credible public sources. Target like many other Fortune 500 companies came from small beginnings. The history of this company is an impressive story of sound leadership, innovation, and trust. Target was founded by banker and real estate investor, George Draper …show more content…

The leaders in the current economy are those who understand this and take the necessary initiative to invest capital to give their companies the competitive edge – Google, Apple, Microsoft. In 2016, according to Breitbart and Fortune.com, Target unveiled two projects that were touted to revolutionize general merchandise outlets nation-wide. The first project was called the “store of the future”. This prototype store was expected to respond to the growing online demands and would feature a small store with a warehouse, operated by robots which would deliver goods to customers. The state of the art facility would also provide a space for customers to conduct meetings, classes and the like. The second prototype project was codenamed “Goldfish” and would have provided a marketplace for other companies to sell their goods and services to online customers via Target. The company has, however, decided to shelf these two projects citing that they will be doubling down on their efforts to improve existing business model and strategies. It is left to be seen whether any of Target’s top competitors would take up any of the two or both forward-thinking

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