The Harm of the Standardized Beauty on Women
Every woman 's daily habit includes looking into the mirror while washing her teeth and combing her hair in the morning. The make-up is an undeniable necessity for the most modern working woman nowadays. After getting ready, if one is satisfied with her look, her day starts well, going confidently to work, but if her hair is messed up, because she forgot to wash it the other day, and she is in hurry, her day will rather be messed up, worrying if her colleagues will notice this small flaw of hers. The way we perceive ourselves forms our reality. According to Psychology Today, sexual attraction is determined by numerous factors; an example of them is the environmental factor which consists of a social
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As I already mentioned, the average citizen of the United States encounters 3000 advertisements every day, so the image that every young girl 's brain receive to be good-looking is just an idealized picture made up by the capitalist western media. According to CNN, every fourth citizen is depressed about their body. It is no wonder that capitalists created a fantastic image for the women to copy because by doing so they established the beauty industry. It is a million dollar industry, filling the pocket of a very few with so much money that one just cannot imagine. It does not only fill the pocket of that very few, but it is the thing which causes misery, anxiety and endless suffering for many women all around the globe. They are counting the calories like crazy, eating food which tastes like sand and looks the same just to decrease the number which they see on their scale every morning before going to work. By setting an ideal body weight for women, the selling of over-priced diet products goes up, which causes enormous profit for the producers. According to Healthy Place, these products create 33 billion Dollar big revenue …show more content…
In many countries the symbol of wealth and good-being of women was a curvy, healthy body figure, but after the American media entered with its fake ideals to India and China, eating disorders and dissatisfaction arrived with them. Now not only American and European women want to look like Barbie, but women who have a darker skin are ashamed of it, many of them are even trying to bleach their skin. Despite the fact, that now social media can help the woman to form their image of themselves, as it can be edited by anyone, not just the heads of marketing companies, like the billboard, it is still hard to fight the forces of the mainstream media. According to Mic, Elena Rossini traveled through many continents to explore how the ideals of western media affected countries from North-America, through Europe to Asia. What she experienced was definitely shocking. Japan was one from the above-mentioned countries, which traditionally valued curvy figures, meanwhile almost every third women in their twenties in Japan can now be considered
Teal Pfeifer in her short story “Devastating Beauty” discusses the effect of portraying skinny ladies/models that are wear dress size 0 or 1 as the ideal body size in most advertisements. The author points out the fact that,this can be damaging to most women, especially young women who view these adverts. The young women who see these adverts begin to feel displeased with their bodies, and a vast majority of them venture into different kinds of diet. She further emphasized that adult females are not the only ones affected, but also young girls (Pfeifer 2). According to Slim Hopes, about 80 percent of girls below the age of ten have either been on a diet before and have stated that they want to be skinner and more pretty.
Everyday females are exposed to how media views the female body, whether in a work place, television ads, and magazines. Women tend to judge themselves on how they look just to make sure there keeping up with what society see as an idyllic women, when women are exposed to this idea that they have to keep a perfect image just to keep up with media, it teaches women that they do not have the right look because they feel as if they don’t add up to societies expectations of what women should look like, it makes them thing there not acceptable to society. This can cause huge impacts on a women self-appearance and self-respect dramatically. Women who become obsessed about their body image can be at high risk of developing anorexia or already have
Position of Women in Advertisements The average American will spend around a year and a half of their lives watching television commercials (Kilbourne 395). Presently advertisements are controlling our everyday lives. In Jean Kilbourne’s article: “Still Killing Us Softly: Advertising and the Obsession with Thinness”, she discusses how advertisements negatively portray women.
This constant fixation on physical perfection has created unreasonable beauty standards for women, ones we cannot possibly achieve on our own. Such standards permeate all forms of popular media, particularly fashion magazines and advertisements. Women are bombarded with the notion that we must be thin in order to be desirable. These images project an
The media portrays these unrealistic standards to men and women of how women should look, which suggests that their natural face is not good enough. Unrealistic standards for beauty created by the media is detrimental to girls’ self-esteem because it makes women feel constant external pressure to achieve the “ideal look”, which indicates that their natural appearance is inadequate. There has been an increasing number of women that are dissatisfied with themselves due to constant external pressure to look perfect. YWCA’s “Beauty at Any Cost” discusses this in their article saying that, “The pressure to achieve unrealistic physical beauty is an undercurrent in the lives of virtually all women in the United States, and its steady drumbeat is wreaking havoc on women in ways that far exceed the bounds of their physical selves” (YWCA).
According to a survey done by Jesse Fox, Ph.D., 80% of women feel bad about themselves just by looking in the mirror (Dreisbach). This has happened because of social media being changed to make girls feel like they need to have a certain body shape. Models and celebrities in magazines and media show unrealistic beauty and it contributes to eating disorders, depression, anxiety, and much more (Seventeen magazine). Media has put lots of stress on women throughout history with changing body shapes. A survey done by Dove found results that 9 out of 10 women want to change at least one aspect of their physical appearance.
According to Britton (2012), last 2008, YWCA USA developed a report Beauty at Any Cost wherein they discuss the consequences of beauty obsession of every woman in America. It shows that beauty obsession results from a decrease in the level of self-esteem. It also gives a problem to the Americans because it’s also putting a dent in their pockets. It states that because of those cosmetics many people have decreased the level of self-esteem because of those cosmetics.
Men and women nowadays are starting to lose self-confidence in themselves and their body shape, which is negatively impacting the definition of how beauty and body shape are portrayed. “...97% of all women who had participated in a recent poll by Glamour magazine were self-deprecating about their body image at least once during their lives”(Lin 102). Studies have shown that women who occupy most of their time worrying about body image tend to have an eating disorder and distress which impairs the quality of life. Body image issues have recently started to become a problem in today’s society because of social media, magazines, and television.
In “The Globalization of Eating Disorders”, written by Susan Bordo in 2003, the author declares that eating and body disorders have increased rapidly throughout the entire globe. Susan Bordo, attended Carleton University as well as the State University of New York, is a modern feminist philosopher who is very well known for her contributions to the field of cultural studies, especially in ‘body studies’ which grants her the credibility to discuss this rising global issue (www.wikipedia.org, 2015). She was correspondingly a professor of English and Women Studies at the University of Kentucky which gives her the authority to write this article. “The Globalization of Eating Disorders” is written as a preface to her Pulitzer Price-nominated book “Unbearable Weight: Feminism, Western Culture, and the Body” which was similarly written in 2003. Through the use of many logical arguments and evidence, Bordo successfully manages to convince her audience that the media, body images and culture have severely influenced the ‘so-called’ trending standard of beauty and how it leads to eating disorders across the world.
From an early age, we are exposed to the western culture of the “thin-ideal” and that looks matter (Shapiro 9). Images on modern television spend countless hours telling us to lose weight, be thin and beautiful. Often, television portrays the thin women as successful and powerful whereas the overweight characters are portrayed as “lazy” and the one with no friends (“The Media”). Furthermore, most images we see on the media are heavily edited and airbrushed
These factors can be religious functions, economy, advertisements, etcetera. The beauty ideal as we know it nowadays, of course, differs from the ones ages ago or at least as far as we know. So not only culture changes the beauty ideal but also the time we live in. In this chapter the change over time in the beauty ideal will be studies and discussed.
Your decisions to comply with society’s view of “beauty” are no longer subconscious, but rather are more conscious-driven decisions. Barbie’s slender figure remains idolized; however, it has evolved from a plastic doll to a self-starving model that is photo-shopped on the pages of glossy magazines. You spend hours in front of a mirror adjusting and perfecting your robotic look while demanding your parents to spend an endless amount of money on cosmetics and harmful skin products to acquire a temporary version of beauty. Consider companies such as Maybelline, which have throughout the ages created problematic and infantilizing campaigns and products for women. More specifically consider the “Baby Lips” product as well as the company slogan, “maybe she’s born with it, maybe it’s Maybelline,” that reiterates the male notions of beauty to which women are subjected.
Beauty had become a primary goal for these women and felt that they had to conform to the typical standard of beauty in society. This beauty standard becomes informed through racial ideologies that push the ideas of negative characteristics based on a specific group’s physical features. The women featured in the study often associated their facial characteristics with negative traits and in turn sought out cosmetic surgery in order to be associated with more ‘positive’ traits. Negative traits surrounding facial characteristics stems from stereotypes created in Western cultures. Western culture dominates much of the hegemonic influence in the world and thus influences the beauty standards in society.
Whether it’s magazine covers, instagram, twitter, on television or just on the world wide web in general, everywhere we look we see stunning models. Models that are incredibly thin and can look good in anything. Our society is obsessed with how perfect they look, yet at the end of the day women everywhere looks in the mirror and doesn’t see the body of the girl she sees on social media. Even though women come in all shapes and sizes in nature, the expectation to have a skinny, perfect body just seems to be the expectation for our society nowadays. Society puts too much pressure on females to have the perfect body.
In traditional cultures, thinness indicates disease and poverty while high-weight is the symbol of wealth and healthiness (Witcomb, Arcelus and Chen, 2013, p. 333). Besides, small body is sign of beauty and attractiveness conformably with their physical appearance in East Asian culture (p. 333). However, traditional culture changed with Westernization and urbanization in 20th century (Swami, 2015, p. 45). Thus thin body ideal replaced instead of large body ideal. The change body image cause the increase of anorexia and bulimia nervosa in modernized Asian countries such as China and Japan.