The Pros And Cons Of Deceptive Advertising
Introduction
In order to generate sales, marketers often promote aggressively and uniquely. Unfortunately, not all marketing advertisements are done ethically. Companies around the globe spend billions of dollars to promote new products or services and advertising is one of the key tools to communicate with consumers. However, some methods that marketers use to produce advertisements and to generate sales is deceptive and unethical. Ethical issues concern in marketing has always been noted in marketing practice. According to Baker and Hart (2008), ethics itself has a profound, varied and rich past. It emphasizes on questions of right and wrong or good and bad. In this essay, it addresses the issues about how marketers should evade deceptive advertising as well as unethical pricing.
Deceptive Advertising
Deceptive advertising is known as false advertising. It is an unlawful act made by various parties of a specific good or service to inaccurately advertise their product, through false or misleading statements (Drake, 2011). Advertisers should strongly evade advertisements that have the ability to deceive, regardless the fact that nobody may be deceived (Kotler et al., 2013). Consumers have the right to know what service or product they are purchasing. Therefore, false advertising is seen as unlawful in various nations (Consumer.laws.com, 2016). In America, Truth in Advertising (TINA.org) exists to support honest advertising as well as eliminating deceptive marketing
Jean Kilbourne Transition Summary
411 Words | 2 PagesOne aspect of an author’s argument is their ethical character. This is important in assessing how credible and fair the author is being when considering their subject. [Transition] Jean Kilbourne has spent most of her professional life studying and analyzing women in advertisements. She has produced the award winning documentaries Killing Us Softly: Advertising’s Image of Women (1979) and Slim Hopes, serves on the Massachusetts Governor’s Commission on Sexual and Domestic Abuse, and is a senior scholar at the Wellesley Centers for Women at Wellesley College (420). Kilbourne appears to be qualified to speak on the matters of women and advertising and a reader can trust that she has done the necessary research to have an informed opinion them.
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