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The Role Of Consumerism In The 1920s

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This paper is mainly about the consumption behavior of America’s majority population during the 1920s, namely its white majority citizens of European ancestry. Of course, it’s necessary to acknowledge that the country’s minority African-Americans, Latinos, Asians and people of various other backgrounds developed their own versions of consumerism during the 1920s as well. As for the European-Americans, they were targeted as consumers by producers of consumer goods. Women were targeted mainly by companies that made cosmetics, beauty, and personal hygiene items (many in number); clothes; kitchen appliances (a huge category of items, most of them being electrical); furniture; electric vacuum cleaners, home cleaning materials (also large in number),

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