ipl-logo

The Starbuck Hierarchy Theory

1104 Words5 Pages

The brand name of the Starbuck is popular are no longer depending on the quality of the coffee only, but also the customer service. A study shown that the turnover rate of employee at Starbuck was 65% which compare to the other national chain retailer with the average range of 150% to 400%. This indicates that Starbuck have a good work environment that allows them to retain employees and emphasized in term of the employee motivation. One of the motivation theory that Starbuck had been applied is the Maslow’s need hierarchy theory. This theory is proposed by Araham Harold Maslow by year 1954. There are 5 different needs in this theory which consists of: Physiological; Safety; Belongingness; Need for esteem and Self-actualization. Maslow believed that a man being motivated by the needs he wants to satisfy. So, the fundamental needs must be satisfy in order to begin motivating behavior (Adiele and Abraham, 2013). 1) Physiological Physiological needs is fundamental and most basic need for human survival. According to Jerome (2013) explained that the physiological needs consist of the food, water, shelter and oxygen. Besides that, Kaur (2013) also mentioned that organization must provide the adequate salary which enable the employee to afford their living conditions. In practice, Horward Schultz, the chairman and chief executive officer of Starbuck believed that the only competitive advantage of Starbuck is their workforces. So, Starbuck satisfied their employee by offering

Show More
Related

  • Lowe's Organizational Structure Paper

    512 Words  | 3 Pages

    Organizational Structure and Organizational Agility Lowe’s has a functional organization structure. At the top of the organizational structure is Robert Niblock the Chairman of the board of directors, President and Chief Executive Officer of the company. Working immediately under him is Robert Hull the Executive Vice President and Chief Financial Officer, Matthew Hollifield the Senior Vice President and Chief Administrative Officer, and Larry Stone Chief Operations Officer. Each of these individuals have numerous other management personal under their supervision, Robert hull has all of the Merchandising mangers for all the different departments of the stores under his supervision. Matthew Hollifield has the entire logistics and distribution manager group working under his supervision, and

    Read More

  • Research Paper Mod/440 Week 3 Starbucks Business Development Plan

    535 Words  | 3 Pages

    The business mainly focused on the changing the company customer relationships, although the business did have to deal with certain problems in process of internal human resources and business productions. Starbucks is one of the most successful coffee brewing business running in the United States. Today, the business center attention focuses on changing of positive business customer relationship. In this point of time the vision of business is based on the formation of a positive public image of the business and the consumer satisfaction is the main concerns of the business.

    Read More

  • A Financial Analysis: Starbucks Case

    1021 Words  | 5 Pages

    A financial analysis gives investors a transparent review of how the corporation is performing across the board. Furthermore, in the coffeehouse industry, Starbuck appears to be a strong leader in the marketplace. With the consistent growth, it is highly critical to be aware of how the financial strength of the company reflects especially if you want an investor to consider investing in the business. Like any other company, the coffee industry has its own risks of running a successful coffee shop.

    Read More

  • Starbucks Leadership Analysis

    2055 Words  | 9 Pages

    At the regional level, Howard Schultz tracks that each shop which he opens will be developed respectively, depending on the location. It is caused by the fact that he believes that employees in different regions have own and distinctive preferences and methods of operation. These factors influence design, the main project of shop and internal processes of operation. It is brightly shown in operation of Starbucks teams with suppliers. They are open for suppliers who belong to various communities which include the Asian-Indian Americans, the Afro-Americans, physically disabled people, and

    Read More

  • Two Dimensions Of Motivation At Workplace

    1230 Words  | 5 Pages

    The needs of employees do not fall essentially around that classified categories. Satisfaction of one need also does not essentially direct the motivation to another level. Moreover, this theory is not applicable to school teachers. School teachers’ behavior does not match with the behavior of people employed in business organizations, especially esteem of the hierarchy needs (Gawel, 1997). However, the theory is very important tool for understanding the basic human behavior in the

    Read More

  • Lack Of Motivation: A Case Study

    1215 Words  | 5 Pages

    According to Maslow’s hierarchy of needs theory, there are five broad motivational needs classified into basic needs and growth needs (Kaur, 2013). The basic needs include, esteem, psychological, love and safety. On the other hand, growth needs involve self-actualization. In this regard, Maslow stipulated that individuals are motivated to attain certain needs (Kaur, 2013). These needs are arranged in such a way that the lower needs must be met before the higher ones.

    Read More

  • Motivation Case Study: Enterprise Rent-A Car

    917 Words  | 4 Pages

    The first one is Maslow’s need theory which is a motivational theory that illustrates the five types of human being needs in hierarchical pyramid structure. The first type of Maslow’s hierarchy is psychological need such as air, food, shelter, water. The second type is safety needs such as security from outside threats and freedom from fear. The third type is belongings need such as friendship, trust and acceptance, receiving and giving affection and love. The forth type is esteem needs such as self-respect and to be respected from others.

    Read More

  • Mcdonald's Theory Of Motivation

    775 Words  | 4 Pages

    According to the needs of Maslow's hierarchy theory, McDonald’s applies the theory of Maslow projected that motivation is a function of five basic needs. The first need will be the physiological needs which are the most basic needs for a worker to achieve in an organization. In McDonalds ,the employees physiological need is satisfied by being provided with the basic needs such as good working environment which is in a closed area, provided with air-condition and enough comfort ability. The employees are also provided with a uniform that represents McDonalds and a basic pay of RM900.

    Read More

  • Starbucks Differentiation Strategy

    1607 Words  | 7 Pages

    Summarize the overall strategy of Starbucks Management in its effort to create and develop a new concept and a rapidly expanding company. The overall goal of Starbucks Management was to create an American version of the Italian coffee bars that Howard Schultz had experienced first-hand in Milan. He believed that Starbucks should function as an important part of the community, as a meeting place for its customers. He wanted Starbucks to become an experience that would differentiate itself from its competitors.

    Read More

  • The Harvard Model Of HRM

    983 Words  | 4 Pages

    The Harvard Model of HRM: Back in 1984, Beer et al developed the Harvard model of the HRM. Beer et al believe that the human resource is passes many of pressures nowadays, therefore, eliminating the pressures is required. These pressures could be eliminating by having a long-term perspective in terms of controlling people and potential assets rather than just variable costs. As a result, Beer et al approach the Harvard Model of the HRM. The purpose of this model is to solve the pressures that may occur in the HR of any organizations; these pressures include all management decisions that will affect the relationship between the organizations and their workers, in addition to a clear plan for the HRM policies and procedures by the manager of

    Read More

  • Annotated Bibliography On Starbucks

    774 Words  | 4 Pages

    The article presents information the success of the coffee company Starbucks. Topics include details on Starbucks' focus on the company's employees, or partners, and the effect on sales and customer satisfaction, details on the company's benefits for employees such as tuition reimbursement, and mention of the company's innovation through items such as their Starbucks Rewards mobile-payment application. Wong, V. (2015). Coffee, mate.

    Read More

  • Starbucks Value Proposition

    1586 Words  | 7 Pages

    To decrease the complexity of the process, Starbucks has a set of suppliers that have specific locations to deliver their coffee beans to, allowing them to control the production. This is due to their highly-centralised processes that enables Starbucks to control their global networks. Another component of their value proposition is the service. The process of their customer service follows a pattern that is common to every Starbucks Coffee Shop in the world. This process helps them deliver their value proposition through four different and simple aspects which are to create the perfect product, to deliver this product in a short period of time, the caring product delivery and finally the adoption of effective problem-resolution procedure.

    Read More

  • Starbucks Performance Management

    1523 Words  | 7 Pages

    In order to avoid Starbucks in the process of mistakes, so rely on the procedure responsible for ensuring that there is no conflict between the strategy and policy, so that every action Starbucks can proceed smoothly Human Resource Cycle  Recruitment & Selection  Starbucks will be based on the existing staff of the generous conditions to develop employment requirements and selection criteria. Starbucks will require that candidates be polite, have the potential to provide customers with quality service, to ensure that the basic performance of the service. The Starbucks selection criteria will hope candidates have a strong learning ability and can continue to learn in the workplace as their current employees

    Read More

  • Maslow's Hierarchy Of Needs And How They Influence Us

    1004 Words  | 5 Pages

    Five Levels in Maslow's Hierarchy of Needs and How They Influence Us Abraham Maslow, who was an American psychologist created a hierarchy of needs. There are five levels, with the basic needs at the bottom. He explains that if the basic needs are not satisfied we cannot move up the pyramid, despite a few instances (Lilienfeld et al., 2016). The first level is physiological needs which is satisfying hunger, thirst, and fatigue. Physiological needs influence us because if we are not satisfying our hunger, we can lose weight, or be malnourished.

    Read More

  • Case Study Of Maslow's Hierarchy Of Needs

    1559 Words  | 7 Pages

    Maslow’s hierarchy of needs. This theory lies on the premise that people can rarely achieve their full potential without having met their basic needs; if the target population lacks of basic needs, any intervention that does not address this particular issue will fail. Maslow’s hierarchy of needs is based on the physiological and psychological needs. Once these needs are covered, we will be able to engage someone to change habits in order to achieve our goals. It is highly important to recognize the target population and their basic needs.

    Read More

More about The Starbuck Hierarchy Theory

Open Document