1. Introduction Under Armour, Inc. (Under Armour) is a leading sports apparel and equipment manufacturing company founded in 1996 by Kevin Plank, a 23-year-old former University of Maryland football player.. He revolutionized the sports apparel industry by creating a superior, moisture-wicking, performance T-shirt, made of synthetic fabrics. Under his leadership, the company grew from a 17,000-dollar business in 1996 to a 4.83-billion-dollar empire. 2. Products and Services 2.1 Products Under Armour specializes in products for all age groups and has product lines for men, women, and children. Under Armour’s products can be divided into three product categories: Apparel Footwear Accessories 2.1.1 Apparel Under Armour’s apparel is offered in …show more content…
These competitive advantages have also allowed the company to acquire a considerable and loyal customer base, and build strong product recognition. Most consumers who purchase Under Armour products become repeat customers, sometimes even deciding to buy exclusively from Under Armour then on. 4. Distribution Channels The company sells its branded apparel, footwear and accessories in the U.S. though its wholesale and direct-to-consumer channels. As of December 31, 2016, Under Armour had approximately 151 factory house stores in North America, primarily located in outlet centers throughout the U.S. Under Armour’s products reach consumers by a combination of two distribution channels, i.e. hybrid distribution channel. The hybrid channel comprises both direct and indirect channels. Its distribution system is made of national and regional distributors as well as independent and specialty retailers. Direct Distribution channel is implemented through company owned Under Armour stores and its online shopping website (www.underarmour.com). Direct distribution accounts for an estimated 20% of total
Foot Locker, Inc. is also the owners of other stores such as Eastbay, Footaction, Champs, Lady Foot Locker, Kids Foot Locker, and many more. According to (2015) “As of January 31, 2015, the Company operated 3,423 stores in 23 countries in North America, Europe, Australia, and New Zealand. In addition, 51 franchised Foot Locker stores were operating in the Middle East and South Korea, as well as 27 franchised Runners Point and Sidestep stores in Germany and Switzerland. Stores are stocked with the latest athletic clothing and footwear from Nike, Reebok and Adidas. The stores are destination locations for its
American Apparel Once used to be cool and fast growing company American Apparel started face downturn in 2010. After moving to Los Angles in 1997 American Apparel became partners with sewing Sam Limo who had 50 workers at that time. At the beginning of its existence the company changed the way of how fashion industry worked and how businesses were managed. In order to reach popularity of its brands company used provoking and controversial advertising campaigns, which was mainly promoted by company’s CEO Dov Charney. Company showed tremendous growth rate by growing more than 400% three year in a row and being among fastest growing 500 companies of the USA in 2005.
In June 2014 the founder of American Apparel Dov Charney has been ousted as chairman of the company and finally fired in December of that year as well. Since then American Apparel has been on a lot of magazine covers because of their controversy, but as well because of the time it took American Apparel to finally fire Dov Charnay because of his misconduct in the company and outside concerning the way the he dealt with the company’s money but as well the way he acted with his employees and the media. Since that time, the media’s keep going back to the controversial campaigns that set the brand American Apparel apart from all the others similar brands, concerning the target audience and the prices. American Apparel is going bankrupt in this year
The company kept growing entering the 2000’s, moving to bigger headquarters and launching its first TV campaign in 2003 revolutionizing the way sports clothing company advertise their products, bringing a more “passion to life” theme to the industry. In 2003 Under Armor launched UA Women (its women’s line) and the year later the company started selling products for boys, girls and outdoor athletes. By 2005 Under Armor had signed a contract with the University of Maryland to provide their gear to the football team.
Case study of American Apparel INC. Interpretation of Management and Financial situation 11/24/2014 By: Group 8 (SEC: B) Vivek Kr Sharma SMBA 14081 YSR Raghav SMBA 14070 Monty Singh SMBA 14038 Pratip Sinha SMBA 14089 Mohd.
1. Abercrombie & Fitch If Abercrombie & Fitch fails as a brand, a lot of freaks and geeks might just be happy. As it is, the struggling retailer this year stripped CEO Michael S. Jeffries from his chairman duties — a sign that the company acknowledges Jeffries’ part in the retailer’s tanking sales. Jeffries has made ugly comments about the brand being only for cool kids, good-looking kids, and not for fat kids.
Johnson & Johnson currently has a 10.4% market share of the Pharmaceutical Manufacturing industry. They have the second largest share of this industry, just behind Amgen at 10.9%. By looking at the revenue and operating income for Johnson & Johnson, we can see their margins and evaluate their performance. Johnson & Johnson’s operating profit margin improved from 2015 to 2016 but decreased significantly from 2016 to 2017. The operating profit margin for the company as a whole in 2016 was 28.72% and in 2017 it was 24.07% (Appendix A).
4. Analysis of strategic capacities of Nikon Corporation This section analyzes the strategic capability Nikon. It starts with a value chain analysis, followed by a VRIN evaluation to determine whether there is any capacity can be sustained competitive advantage. 4.1 Value chain analysis Porter developed the value chain to help determine the internal activities for a competitive advantage, and which are not.
2.0 Competitor Analysis The industry that Under Armour is involved with is extremely competitive, with competing against big names such as Nike or Adidas. Although it’s hard at the beginning, but customers want to have the highest quality apparel therefore they turn to Under Armour. Under Armour stays in the competition by having high quality products, and also by signing endorsements deals with major athletes (Owusu, 2017). By having major athletes represent Under Armour, means the company will be bringing in "big money" because they will bring up the brand’s popularity. The major competitors in this industry are of course inclusive of big names such as Adidas, Nike, Dick’s Sporting Goods and Puma.
Internal Analysis When conducting an internal analysis you must know the firm’s resources and capabilities. Nike’s resources are assets from succeeding in their industry. These resources include financial resources, physical resources, human resources and organizational capabilities. Firms Resources & Capabilities: Human Resources-. The company displays a strong workforce of over 30,000+ employees.
Question 2: To do a resource-based analysis of any organization, it needs to go through different steps, first identify the three categories of the resources , the tangible ,intangible, and the human resources , second identify the capacity of the organization to put its resources for a desired end and in good use, third to decide on suitable strategy for the organization we need to do SWOT analysis to determine the organization strength and weakness compared to the competitors, third what are the key successful factors of the organization that can be determine by identifying the customers of the organization and their needs, and what the organization will do to survive the competition ( Hall&Keynes,2015) also audit analysis to Ford resources , and value chain analysis to Ford activities . In the next section, there will a brief explanation about the steps mentioned above , followed by an application to each step to, Ford motor which was incorporated in Delawae in 1919, it is a global automotive industry leader in Dearborn and Michigan, distributed vehicles across six continents the core business of Ford , designing and manufacturing cars, marketing , financing and servicing a full line of Fords cars, trucks, SUVs, and electrified cars, and Lincoln luxury car (Ford annual report,2015). Resource-based view (RBV) is an essential theory for strategic managers , considering the organization resources the assets , capabilities organization
Largely, the entry of the company into the distribution channels has limited the threat of major or powerful suppliers. The company has created its own retail stores and online web marketing. This approach aims at capturing the consumers that would want to order the product directly from the manufacturer. In fact, the online marketing model does not only enable the firm to sell directly to the respective consumer, but also enables the firm to identify the unique needs of the consumers. The direct link between the consumers and the company is critical to continuous growth of the company.
International Business Machines (IBM)- 1) Introduction IBM (International business machines) corporation is one of the biggest multinational computer technologies and IT consulting company spread over 170 countries with 330,000 employees. It has its headquarters in Armonk, New York, United States. IBM started its business on June 16, 1911. It is the manufacturer of computer parts for hardware and software and, consulting services and hosting services. And also offers services in infrastructure.
Competitors: PUMA, K-Swiss Inc., LaCrosse Footwear, Inc., Dick 's Sporting Goods, Inc., New Balance Athletic Shoe and Adidas – (Adidas have currently branched out into customization of footwear products. To sustain its competitive advantage over competitors, Nike has to take this to consideration). However, a large number of competitors in an industry usually indicates lots of demand for the products or services provided and this will help Nike to succeed in the long run. Suppliers: Nike outsources almost all of its footwear production to independent third party suppliers. As Nike has a minor control over quality of the products.
Walmart, Amazon, and EBay 1. Analyse each of these companies using the value chain and competitive forces models. The value chain model of Amazon in itself is internally and operationally the best that adds value and maintains competitive advantage. The primary activities include Inbound logistics for example quality control, receiving, raw materials, control and supply schedules; Operations for example packaging , maintenance, quality control; Outbound Logistics for example