Unit 29 Music Video Analysis
Why bands/ artists need music videos
Unit 29 music video
Sophie rainey
Why are music videos needed?
To Promote (the song and artist)
To extend income
To provide more outlets
To create synergy
To promote
The primary purpose of a music video is to make profit- through video views and single sales. By creating a popular music video, in turn the song will then too become popular.
Through Music videos, artists receive double the publicity as the video provides a larger range of outlets such as play on music channels and on YouTube and Vimeo. If the video is interesting, unique or holds a strong message it may be shared on social media popularizing the song and exposing itself to a broader range of people.
To promote
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It all depends on the artists personal preference and the record company behind them.
Some songs simply are not good enough to gain popularity without a controversial video so artists like Miley Cyrus and Lady Gaga often use them.
To extend income
Without a video, an artist would lose their main promotional tool which grants them an audience on YouTube and TV so in turn the song would be less popular, make less money and the artist wouldn’t get as much publicity. Also the benefits that come with the music video such as establishing an image, product placement revenue and recognition would be lost.
If a music video gets popular then subsequently the song will gain popularity too and therefore sell more copies. A music video can be shown on more areas, such as TV and the internet in which there is a larger audience to reach so having a video would benefit the artist’s sales.
The music video will reach more people if it’s funny, unique or controversial which means a larger audience will watch the video whilst hearing the song and in turn more copies of the song will be purchased. If product placement is used revenues will be earned providing the artist with more
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See You Again from the Fast and Furious films was incredibly popular due to the links with the movie.
Similarly if a film’s soundtrack is popular the film in turn will become more popular, in the case of The Great Gatsby although the film was considered mediocre the soundtrack was immensely popular.
Artists also receive publicity through the film and vice versa, making it very efficient to collaborate with films. Also footage from the movie can be used in the music video, saving money for the artist.
Although if the movie or song is hated then in turn the other half receives a bad reputation also, making it a little risky to combine forces in case one production is badly received.
How do different types of music video producers have different strategies for videos?
The companies budget strongly influences the music video, companies like psycho, Warner brothers, Sony and Island records will decide if a song is good enough to receive the endorsement of a video as there is no point giving the weakest song a video if it doesn't’t get
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