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Unit 6 M4 Quantitative Research

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U6: Establishing audiences

Quantitative:

Quantitative research is a form of research where people are asked something with a simple answer that can be quantified afterwards to represent a larger group. This type of research has simpler answers (yes or no) than qualitative which has more complicated answer (such as a paragraph of text) that can not be quantified but tells a lot more information with 1 answer. Quantitative research is quicker and easier to gather result. Quantitative research can be used for things such as seeing how much of the population in the UK like corn flakes. They would do this by making a survey with a simple answers for the person being surveyed to choose from, the people doing the survey would be people chosen at random …show more content…

Once they have done this and for example may have asked 300 people what they think about corn flakes they will quantify these results using either percentages (example if 150 people said yes, they would say 50 percent of the population), are by trying to multiply there interviewed people, for example if the UK population was 900, they would multiply everything by 3 so that the 150 out of 300, turned into 450 people out of 900. An example of something that uses this type of research is BARB and ABC. BARB is a company that researches into what people are watching and puts this figures and statistics for people to use to know what people are watching for things such as knowing what is popular so you can choose to advertise in the time of that program being viewed and so on. They get these results by having a small handful of people in the population having a box that is connected to their TV where in which they state what they are watching, how long they watched for and who in the household is watching it. BARB is like the ABC in that is owned by a large majority of the channels and broadcast centres so there is no bias in the data. ABC

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