Caleb Bradham founded Pepsi in 1893; he created and sold this product at his drugstore. Caleb’s main goal was to create a drink that was tasteful and boosted peoples energy at the same time. Over the years Pepsi has changed their name multiple times and the current one is PepsiCo. Pepsi is well known to the point where it is one of the most sold drinking products. Even though Pepsi is a worldwide known product I will be focusing on Pepsi in Canada. Throughout the years Pepsi has had many slogans made about their products to help spread the word that their drink is the best. Today that is what social media is used for. Pepsi’s social media use is exceptional, the company has their main website that brings you to their other sites such as their …show more content…
Pepsi’s main website is laid out in an efficient way. When a consumer enters the website the first thing that pops up is Pepsi’s new campaign that they are currently working on which is Pepsi Next. People can click on the campaign picture and it takes them to all of the information they will need in order to learn about the product, such as why they created it as well as their FAQ page answering people’s questions. When on Pepsi’s main website page they also have a link to go to their current products. This allows people to scroll through their products and read about them, it allows them to see the nutritional information on each product. For example, if someone was going to look up how many calories are in Pepsi Next it will show that it only has 100 calories. PepsiCo’s main page also has links for their Facebook and Twitter pages. Overall PepsiCo’s main website is organized and effectively laid out for people who are entering their website to learn about their products. When entering PepsiCo’s website there is a link that can take people to their main Facebook page at https://www.facebook.com/PepsiCanada. Their Facebook page is used to promote their products through social media. Pepsi’s Facebook has many pictures and videos on their timeline showing people with their products as well as their products in pictures with fall backgrounds. This shows that Pepsi …show more content…
PepsiCo’s reach out to their consumers is overall efficient. They have multiple social media outlets that allow people to contact them through tweeting and posting, and it allows them to view their products through written reports, pictures and videos. For Pepsi everyone is a target. There is no specific person that Pepsi is targeting because Pepsi is made for everyone who enjoys the taste. Pepsi wants everyone to enjoy and buy the product on a regular basis. Pepsi does a stellar job when it comes to reaching out to their targets, they have social media outlets that describe and promote their new and old products allowing people to get an overall view on what it is Pepsi is selling to them. People like to know what it is they are purchasing and how many calories are in the product they are buying and Pepsi gives people all of these to look through. Pepsi’s outreach to its targets is so incredible to the point where they have their consumers participate in challenges. Pepsi’s current challenge that is happening right now is to have people hash tag on Facebook, Instagram, and twitter using the phrase #PepsiChallenge. What Pepsi plans on doing with this is that for every person who uses the hash tag they created Pepsi will donate one dollar to the ‘Liter of Light’ organization which will bring light to people who are in need of it.
The business that will be discussed in this paper is Chick-fil-A. They are one of the top dogs in customer satisfaction and happen to have some very good chicken burgers and tasty milkshakes. They have an 83 percent customer experience rating and ranked at number two spot in the Temkin Experience Rating. They are over 6 points above the average customer experience rating in all businesses in their industry. This research shows my experience as a valued first-time customer and reflects company’s outstanding service that leads to customers lifetime value estimating how much money that customers are willing to spend in the life cycle of company’s operation.
Society is in the “now” stage, and CEO’s should take after Pepsi and look for ways to increase demand through social media, while being humble to the employees of their own
O2 make use of their Facebook page to provide regular updates and information about their products such as the O2 app which keeps their customers informed. They post videos of their customer’s reactions to their products which helps to promote the company and what they offer as the public would trust a customer’s response to a product. They also use their Facebook page to inform their customers and the public of different offers that they have going on. O2 sponsor England rugby team and show this by using their Facebook site. This is good for the company as it provides an opportunity for them to advertise and become recognised by people who may not use O2.
As leaders of the beer industry, Budweiser and Coors hold their own unique characteristics and rich history that led them to where they are today. Although the two companies are within the same market, both brands have different brand positioning and marketing that sets them apart from one another. Using social media and brand websites, Budweiser and Coors exemplify how they have reached their success and what they hope to achieve in the future for their dedicated fan bases. Websites can be essential to the success of a company as they act as an online headquarters that leads customers to all information about the brand. This includes where the brand came from, what they sell, and how to purchase.
In 1909 the first celebrity to endorse Pepsi Cola was Barney Oldfield who was an automobile race pioneer. An advertising theme Pepsi used for two decades was "Delicious and Healthful". Delicious yes. Healthful not so much. During the Great Depression Pepsi went into bankruptcy due to financial losses, fluctuating sugar prices, and World War I.
Nowadays we have to realize that everybody cannot separated by technologies so we need to do the advertising through a new platform like social media. We can use Instagram, Facebook, twitter, or even YouTube etc. to Lin Shi MACI19193 BSBMKG439 advertise our brand. Digital communication technology has spread all over the world. So, we can reach more audience than using traditional platform.
Facebook is also used to raise the awareness of their brand. Business to a greater extent uses Facebook's marketing tools to expand. For example, through advertisement and also via pages, businesses can efficiently obtain and retain customers and also raise their brand awareness. In contrast, people can use facebook to discover new companies and also brands or they can also connect with business that they have already know. Facebook's marketing tools are ready for use everywhere.
It is a good way to market and to find out ones target market and is one of the only ways to communicate directly with potential customers. These personal interactions help to build brand loyalty among customers. Costco would also be able to see what customers are saying about their products and find inspiration for new ideas or improvements that would otherwise be missed. With over 600 million active users, Facebook can be used to communicate with a massive audience of potential customers. Costco could use their Facebook page to advertise their products, introduce new products, keep customers up to date on sales and other in-store events coming up.
Lidl currently have over 390,000 Facebook fans on the company’s website (See Appendix 3). This is largely due to Lidl’s recognition that customers wanted to interact with a household name via Facebook. To facilitate this Lidl has developed several games such as “Lidl Big Trolley” which can be played over Facebook with the opportunity to win prizes. As a result Lidl’s Facebook has evolved over time and the amount of fans has increased also. Lidl’s website is currently used for displaying information and is not used as an e-commerce website, this is a downside as customers cannot purchase products online, compared to market leaders Tesco.
In a marketing communications strategy the first objective is to identify the target audience. In the case of Kellogg’s they have two main audiences, the purchaser who is the parents and the influencer who is the children. Kellogg’s tend to have specific target audiences for each of their products. For example, Kellogg’s Corn Flakes targets families, Kellogg’s Special K targets women and/or health conscious women and Kellogg’s Coco Pops targets children.
But with the changing tastes of consumers, it has expanded its menu which now includes salads, fish, wraps, smoothies, fruits and seasoned fries. The Coca-Cola Company, makers of coke, sprite, fanta, diet coke, coca-cola zero etc. The coca-cola company operates/sells beverages in more than 200 countries around the world. The most popular and selling drink of the company around the world is coke.
For example, she began with “Pepsi Challenge,” in which people blindly taste two samples of Coke and Pepsi,
Coca-Cola Company is one of the premier global consumer brands. The company has been around for a century and has been growing constantly. Today Coca-Cola manufactures more than 500 sparkling and still brands that are sold in more than 200 countries around the world. Coca-Cola’s main competitor is Pepsi. Therefore,
Coca Cola was first introduced by John Styth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he concocted caramel-colored syrup in a three-legged brass kettle in his backyard. He first “distributed” the product by carrying it in a jug down the street to Jacob’s Pharmacy and customers bought the drink for five cents at the soda fountain. Carbonated water was teamed with the new syrup, whether by accident or otherwise, producing a drink that was proclaimed “delicious and refreshing”, a theme that continues to echo today wherever Coca-Cola is enjoyed. Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.
Have you ever wondered why you can find a Coca Cola in China even if it is an American product? Have you ever wonder what is the process, how the borders are crossed and why, and what’s more, in which ways does it affects Chinese people? What would happen if the Chinese people decided that they do not want more sugar, would it affect the Americans? Nowadays, the world is a combination of many sovereign states integrated into a common market. Communication and transportation revolution combined with some political changes has led to a global flow of goods, people, values and capital.