Case Study: Bombardier Transportation and Adtranz Acquisition Sanjani R. Prodduturu [BA 388T] Strategic Management Table of Contents Executive Summary 3 Case Study: Bombardier Transportation and Adtranz Acquisition 4 Bombardier Transportation Division 4 Bombardier Transportation Acquisition 6 Bombardier Transportation, Adtranz acquisition. 7 Future of Bombardier Transportation with Lortie 8 Exhibit 10 References 13 Executive Summary Initially a small Canadian business, Bombardier made snowmobiles for easier movement across snow covered roads. During WWII, Bombardier received multiple orders which helped refine its production process. Bombardier’s CEO quickly learned that for the company to succeed long term, it needs to develop its portfolio. …show more content…
was started by a mechanic that saw an opportunity to help his fellow villagers from spending long winter months alone without any outside contact due to the lack of proper transportation to travel the snow-covered roads. After about a decade’s work, Joseph-Armand Bombardier invented the snowmobile. Over the next couple of decades, the company received many orders including orders from the Canadian government during Second World War. Through continuous improvements and constant refinements to his production process, Bombardier created the one passenger snowmobile, Ski-Doo which became very popular. Soon the company went public and entered international markets causing rapid growth in business resulting in various acquisitions leading to an initially involuntary diversification of Bombardier. However, after the energy crisis, Bombardier’s President quickly realized that diversification was imperative to Bombardier’s long-term survival. The object of this case study is to analyze Bombardier’s expansion into the Transportation Division, evaluate the company’s decisions on expansions which ultimately led to its acquisition of Adtranz, understand the attractiveness of Adtranz and finally recommend the best decision for operating the new acquisition to the COO, Pierre …show more content…
The rail industry has initially large sunk costs due to the building and storage of the rail cars. Currently, Bombardier outsources its core function and focuses primarily on assembling the rail cars as opposed to manufacturing in house. By optimizing its delivery methods and throughput time while assembling the rail cars in house, Bombardier was able to control important aspects of its products such as the technology and design differentiating it from its competitors and ensuring the company remains a leader in technological advances. While Bombardier already has a great reputation in the rail car industry for its structure systems for assembling and delivering, they would need to rebuild that reputation in building their own materials which could lead to extra
Unit 4 Written Assignment Department of Management, University of the People BUS 5117-01-AY2023-T3: Strategic Decision-Making and Management Dr. Karthika P 22 February 2023 Unit 4 Written Assignment Founded in 1985 by Phil Gosling, Wellington Brewery is one of the oldest and most well-known microbreweries from Guelph, Ontario. Its competitive advantage is differentiation, offering several styles/flavors of original products with a distinctively English style, as well as a variety of options in terms of size and type of containers. We will establish a value chain for the company, identify the strongest and weakest links, prepare a SWOT (strengths, weaknesses, opportunities, and threats) analysis for the company, and then identify the key
In the 2014 annual report, TransCanada listed safe, efficient and value generating operations of the asset base as the first strategic priority. Along with this, the company prioritizes maintaining financial strength and flexibility to grow. Growth is assured through priorities to completed $12 billion in small to medium sized capital projects by the end of 2017. More impressive, TransCanada prioritizes a strategy to complete $34 billon in commercially secured large scale projects by the end of a decade. Finally, TransCanada prioritizes capture of low risk opportunities to add to the growth it seeks (TransCanada Pipelines Ltd. ,
In business, every company needs to have a competitive advantage over their competitors so that they can distinguish themselves. These competitive advantages primarily come through an ability to generate more sales, achieve greater margins, achieve a lower cost base, or attract and retain more customers. At Bombardier the main ways they achieve their competitive advantage is by investing in leading mobility solutions, growing local roots in key markets, and achieving flawless execution. Bombardier has sales of commercial airplanes in ninety countries and a presence in nineteen countries, which allowed them to be one of the leaders in the sale aircrafts in 2014. The company recently invested into a 100% new aircraft with no compromise.
The IC owned over twice the amount of railroad as the Norfolk Railway and almost 4 times the amount of the NYC&St. L railroad. These companies both operate in close range to the IC in near or in the same states so they are close competition. In comparison to these rivals within the firm, the IC obtains the ability to cover longer distances when transporting goods and passengers where these companies lack. With more miles of railroad, it is more likely the Illinois Central Railroad Company will meet the needs of the demand volume more effectively since they have more options for travel.
The company selections for this project were based on company history and the type of products and services they provide. Each of these companies, (General Motors Company, Target Corporation and Werner Enterprises, Inc.) officers a different type of product or service and manages inventory, if any, using different accounting methods. General Motors Company is a car manufacturer that designs, builds, and sells various vehicle models as well as vehicle parts and financial services available to customers during and after a vehicle is purchase (10-K Report, Page 1-5). On the merchandiser side, Target Corp. has managed to become one of the most popular retailers selling a variety of products at affordable prices. Part of its strategy is to differentiate itself from other competitors, provide a unique shopping experience and effectively
9) Molson Coors has a very interesting but understandable style of relationship with other competing companies. They adapt the resource-dependence style of relationship between other companies. By having this type of style, they value having independence and being able to work alone without relying on other help externally (Daft, 2016, p. 186). When they do feel like the market is becoming more uncertain and start to depend more on other companies, they will take advantage of whatever they can to get back to major control (Daft, 2016, p. 186). To get back to control and complete autonomy, Molson Coors takes advantage of a few ways to do just that.
The first company I have decided to analyse is the corporation American Airlines. Their first flight was on April 15th 1926, where Charles Lindbergh flew a mail route carrying mail and cargo. After eight years of flying mail routes, the airline began to form into what it is today. Over the years they have changed operations from flying mail routes to flying passenger routes and have grown their operations to be one of the largest carriers in the world, they boast flights to 350 destinations in 50 countries. (American Airlines 18th march).
Opportunities: “Strategic alliances through code sharing and interline airline with American Airlines and Cathy Pacific will enable a strong network of operations and marketing”. And, “Leverage the user-friendly vacation planning site called WestJet Vacations”. Moreover, airfares were reduced for 60 to 80% that could be a good opportunity for WestJet, according to Kristine “Canada is ranked 1st out of 140 countries for its transport infrastructure”. Also, expanding in local market share and expanding of code-sharing agreements. New
Situational Analysis: Strengths Target Corp. retailing company known for diverse products has internal strength in contrast to its competitors in Canada. After setting their goals high: to reach a profit of 3 billion just from the Canadian locations, it fell short, but with a positive outlook to reach high profits in 2014 all thanks to the company’s strengths in resources, competences and methods. The company’s strengths could be recognized after viewing its products with competitive pricing, the partnership with Starbucks1 and the well trained staff. Once the strengths are recognized, the company is able to use this information to its advantage, maximizing its profits.
Industries that came to a stop include the jet ski and on-road vehicles like the Breeze line. A strategic goal for the company includes becoming an 8-billion-dollar industry by the
For the Huffman Trucking Company, strategic planning has been an important part of their functions for over 60 years. For a company like Huffman Trucking, financial planning is extremely important to maintain their continued growth and their overall health in the long term. When analyzing the financial statements for the last three years we looked and three separate types of financial statements: the income statement, balance sheets, and the cash flow budget, we will also try and make assumptions to identify the various risks involved in a business like Huffman Trucking. When looking at the various financial statements we attempt also review the cash flow statements and attempt to make recommendations on the implementation of various short-term working capital strategies on the long term cash flows, try and find an explanation of different corporate risk mitigation techniques capital budgeting, and make an analysis of what effect capital structure on strategic financial planning, and how it works to affect risks.
However, it is up its executive team to assess the pros and cons of those strategic alternatives to decide whether they are willing to take upon the potential risks, just as they did with the already proposed Rogers-Shaw merger. Reference Boruzs, T. (2023, February 1). Debt-to-total-assets, times-earned-interest, and debt-to-equity ratios [Unpublished manuscript]. University of the People. Competition Bureau Canada.
Quebecor - Company Profile Quebecor is a communications company based in Montreal, Canada. It was founded in 1965 by Pierre Péladeau, and remains run by his family today. It is a publicly owned company and their stock is traded in the Toronto Stock Exchange currently at $33.02 as of November 22, 2015. The company operates in three main business segments, including Telecommunications, Media and Sports and Entertainment. The Telecommunications segment offers television distribution, Internet, business solutions, cable and mobile telephone services in Canada.
Lockheed Martin is an American aerospace and defense company that has played a significant role in the history of aviation and space exploration. Founded in 1995, the company has its roots in the early days of aviation and has since evolved into one of the world's largest and most diversified defense contractors. This paper provides an in-depth overview of the company, including its history, founders, offerings, unique selling propositions, and the four P's of marketing. Lockheed Martin Corporation was established in 1995 as a result of the merger of Lockheed Corporation and Martin Marietta. Lockheed Corporation was founded in 1912 by Allan Loughead and his brother Malcolm.
In 2014, Delta’s passenger revenue increased by $ 2.0 billion (6%) compared to the previous year as a result of a 2% increase in passenger mile yield and 4% increase in traffic. Passenger revenue per available seat mile (PRASM) also increased by 3% mainly from stronger domestic demand. Total operating expense increased $3.8 billion as compared to 2013 with consolidated operating cost per available seat mile (CASM) for 2014 increasing by 8% to 15.92 cents from 14.77 cents in 2013. Part of the reason for this increase was due to $2.3 billion related to unfavorable adjustments on fuel hedges and $716 million of fleet restructuring initiatives (early retirement of B-747-400 aircraft and the restructuring of the domestic fleet). The losses from