Social Network Advertising

Creating Social Networks is something which is attached to human nature since ancient times. A social network is a social structure made up of a set of actors (such as individuals or organizations) and the ties between these actors (such as relationships, connections, or interactions). A social network perspective is employed to model the structure of a social group, how this structure influences other variables, or how structures change over time. Social networks are trusted because of shared experiences and the perception of shared values or shared needs.

A Social Networking service is an online service, platform, or site that focuses on facilitating the building of Social Networks or social relations among people who share interests, activities,

The findings will help the advertisers to know about different aspects of an advertisement which have stronger impact on the users of Social Networking Sites. Advertisers can learn from this report what to avoid and what to do regarding getting the attention of the members or users of Social Networking Sites.

• Topic Research: This report is written based on the secondary resources and primary research based on a survey. The source for secondary data was the internet.
• Survey Method: The primary data will be collected through a survey questionnaire. The questionnaire was constructed in a structured manner.
• Sample Design: The primary target will be the users of the Social Networking Sites especially the Facebook users. The 50 respondents will be chosen by convenient sampling method.
• Data Processing & Analysis: The gathered data will be processed by SPSS. After processing the data, the findings will be interpreted and analyzed in the report.

1. There is a relationship between the concept that users consider “privacy” as an important factor in “Social Networking Sites” and the concept that users consider “targeted advertisement” on Social Networking Sites as invasion of

There is a relationship between the extent to which users think advertisement on Social Networking Sites as useful and preference for clothing shop advertisement.
(Two questions will be asked for testing this hypothesis. One asking the users about the extent to which users think of advertisement on Social Networking Sites as useful. Another asking about whether they like advertisement related to branded clothing shop or not)

3. There is a relationship between the extent to which users consider “giving ad” on Social Networking sites as a good idea and the extent to which users consider “the violation of privacy” aspect of “targeted advertisement” as an issue.
(two questions will be asked. One trying to find out to what extent consider giving ad on Social Networking sites as a good idea and another trying to find out to what extent the users of Social Networking Sites consider targeted advertisement as an invasion of privacy)

4. there is a relationship between the types of features of an advertisement on Social Networking Sites that attract the users and preference for educational institutes’ advertisement.
(one question asking the users about what characteristics of an advertisement on Social Networking Sites attract them whereas another asking about whether they like advertisement related to educational institutes or