Swot Analysis Of Hershey

10K ANALYSIS HERSHEY COMPANY

The Hershey Company which known as the Hershey Foods Corporation (Hershey Co.) is the largest chocolate manufacture in North America and a global leader in sugar and chocolate confectionery. It is located in the state of Delaware and was incorporated under the laws on October 1927. Hershey’s was founded in 1894 by Milton S.Hershey. Their product are sold in over seventy countries all over the world. Th Hershey Co. is also a member of World Cocoa Foundation. It’s not as known as chocolates products only but also sell the products in the different forms under more than 80 names.

Reportable Segments

The Hershey Company is designed to ensure continued focus on North America, with emphasizing on accelerating growth

Hershey’s also offers the kind of premium chocolate products which primarily sold in the U.S, under the brand name, Scharffen Berger and Dagoba. The gum and refreshment product includes Ice Breakers mints and chewing gum such as Bubbly Yum and Breathsavers. For pantry and snack items which primarily sold in North America including toppings, baking products and sunder syrups sold under their own brand, The Hershey’s, along with some under brands like Reese’s and Heath

These cocoa products are purchased directly from third-party suppliers, who source cocoa beans that are grown principally in Far Eastern, West African and South American equatorial regions. West Africa accounts for approximately 72% of the world’s supply of cocoa beans. Adverse weather, crop disease, political unrest and other problems in cocoa-producing countries have caused price fluctuations in the past, but have never resulted in the total loss of a particular producing country’s cocoa crop and/or exports. In the event that a significant disruption occurs in any given country, we believe cocoa from other producing countries and from current physical cocoa stocks in consuming countries would provide a significant supply buffer. We also use substantial quantities of sugar, Class II fluid dairy milk, peanuts, almonds and energy in our production process. Most of these inputs for our domestic and Canadian operations are purchased from suppliers in the United States. For our international operations, inputs not locally available may be imported from other countries. We change prices and weights of our products when necessary to accommodate changes in input costs, the competitive environment and profit objectives, while at the same time maintaining consumer value. Price increases and weight changes