Big Brother is watching you! In the novel 1984, George Orwell sets up a world where the people are constantly under surveillance. Oceania is a totalitarian society run by an entity known as Big Brother and the Inner Party. It is also known for the four ministries and is ruled by fear and force everyday. The truth is whatever the Party wants it to be through the manipulation of language and propaganda. Oceania uses fear, surveillance, and torture to control their people. And, the Party is able to
cognitive is the beliefs and thoughts about the object (Breckler, 1984). Thus, advertisements drive individuals to form or change an attitude and make a conscious evaluation to accept or reject the product (Crano & Prislin, 2006) done through persuasion (Bohner, Erb & Siebler, 2008). Persuasion takes in the information and processes it either systematically or superficially. Systematic processing requires accurate comprehension and analysis whereas superficial processing focuses less on details but cognitive
sound contents. Text production implies that words, phrases, and sentences have been join to form a text. The text can, therefore, be interpreted, read or analyzed. The text-production perspective is a dynamic one, while that of text analysis is synoptic (Lemke 1984, 1988b; Martin 1985; Ventola 1987). In text production, we set out to write a text of a given type for a given situation. However, the text plan at the beginning only specifies certain typological parameters of the text-to-be-produced
get to know that the product exists. The second step is to provide enough information that helps consumer learn about the product. This helps the consumer make appropriate decision about the product advertised. At the end, the marketer needs to be persuasive enough to stimulate customer’s desire for satisfaction of his needs and wants by consuming the product. (De Mooij, M. 2003) The divergence in customer behavior leads to variation in customer’s choices because of cultural differences that affects
One of the effective means to practice social, economical and political ideas is to get involved in politics. Political functions are manipulated by the persuasive use of language. The use of metaphorical language allows politicians to exercise effective control over delicate sociopolitical issues ( (Myers), 1984). Political rhetoric is a common tool for politicians to mould the situation accordingly. The major concern of this debate is the effectiveness and the future position of Pakistan Peoples
Heuristics Emotion Heuristic Emotion Heuristic basically meant the attitude object affect peoples emotions directly or indirectly. According to Wiles & Cornwell, 1990, emotional content in advertisements are more effect than rational persuasive message because advertising have evaluated dominantly by metric from measuring thinking rather than feelings. In this present hair product advertisement, the targeted influence is the affective information, they had one of the most famous celebrity
distinguished Bengali writers of this century has continued the tradition of these writers through her art which has been hailed as her aesthetics of activism. Devi’s main focus remains on radical feminist realism. The present paper makes a textual analysis of Devi’s seminal work Rudali and explores how her aesthetics have played a determining role in personifying the idea of women empowerment in India. Keywords: Activism, Aesthetics, Post Colonial, Feminist realism, Empowerment Mahasweta Devi, a
determined by two opposing psychological factors: positive habituation and tedium. As the number of exposure increase, the domination of the first factor declines and that of the sound factor increases, causing the decline of the ad`s persuasive power. Further, Belch and Belch (1984) demonstrated in a later study that independent recall and intention to use Federal Express, designed as a measure of persuasion, did not reveal any significant effect of humor, number of exposures, and the interactions between
investigation of the domain of everyday life as ideology” (285). On a question of literary themes such as the subject position of the individual, historical significance and the production of relation, Sartre takes a slightly different turn. In his analysis, individual subjects are formulated as the agents of historical change. Within historically defined circumstances, human actors produce and reproduce the social world. They act in combination and in relation to other subjects: For us, man is characterized
sensitivity of overall Indian market is expected to be higher than the western market. They are also of the view that the speed and shape of advertising - sales response are also expected to be different from the ones observed from the western market analysis. Mohinder Singh (2002) observes that children spend more time sitting in front of the idiot box than in schools. As they grow old, they make their own decisions over the way they dress, what to eat and how to spend time. He is also of the view that