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Sales Promotion

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2.2.2.2 Sales Promotion
The second type of marketing communication strategy defined in business literature is sales promotion. According to Lee, (2002); McNeil, (2013); Schultz & Block, (2014) sales promotion is a popular way of influencing both the buying as well as selling process within an organisation. Key types of sales promotions generally employed include direct advertising, exhibitions, store advertising and sponsorship. The approach is quite effective in short-term decision-making where the business require the consumers to buy a product on the spot. It would not be wrong in stating that sales promotion strategy can be labelled as events management. The analysis of application of this strategy within Qatar Foundation will help in assessing how company can build, protect and instill in the Qatar Foundation brand.
2.2.2.3 Public Relations
Author Bernays, (2013) defines public relation as a marketing communication strategy that is employed in order to maintain the corporate image of the business in front of their stakeholders. These …show more content…

It helps the individual in drawing the goals of the study. There are three types of research approaches, which are mainly used in academic and professional research. These include explanatory design, exploratory design and descriptive design. Exploratory design was not found suitable for the current research because it is used to conduct preliminary investigations into relatively unknown areas of study. Here the motive is not exploring a new phenomenon rather to describe already discussed issues. Marketing communication is heavily discussed in past studies earlier. Likewise, since the purpose of current research project is not to provide the cause and effect relationship between two research variables, therefore explanatory design was recognised as not good (Blanche et al.,

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