Improve your Bargaining Skills There are situations where a discount obviously is in place, such as buying a flawed item or any bulk purchase. However, realize that almost any price is up for negotiation and challenge any seller, especially if a potential discount is worthwhile. A seller will try to set the stage; one way to do this might be to claim that they do not provide discounts, do not let this stop you. The costlier the buy, the more important it is to achieve the best possible price. Prices of housing, cars and furniture are often negotiable, but you should find almost no limit to what is up for negotiation.
In event management some factors are very important like availability of all things and time. Here we make sure that all the factors are well arranged and organized to complete all the process in time. PERCEPTION Initial contact of a customer towards product OR brand establishes their perception regarding the product or service. In marketing point of view, marketers has to make sure that they present or market their products and services in such manner that customer build positive image in their mind. The main task for the marketers to create positive image in the customer mind through providing best possible service and tries to create long term image.in marketing there are four types of perceptions.
With the hopes that the next time the customer sees the company logo on a product, he or she will remember the good feeling of the event and purchase the product or service.In conclusion by providing a definition, displaying the importance and providing examples of marketing, he or she is better able to provide focus to his or her company toward marketing. A company must understand that marketing is used to provide customers with a better experience with the products or services his or her company
1.1 Reasons why marketing planning is essential in the strategic planning process for an organisation. • It helps make sure the marketing objectives of the organisation is achieved through the identification of the direction the organisation needs to go with respect to the organisational goals. • Marketing planning ensures that the organisation’s resources and opportunities are applied appropriately and not wasted thereby maximizing its investment returns. • Marketing planning enables the organisation to effectively determine and isolate its target customers. This ensures the target customers are effectively satisfied.
So marketing is important because it is the key to success in the business. Through marketing we may store data, gathered information and analyzed the information to know customer needs and wants, to analyzed customer behavior, to know what’s on the heart of their markets. Through marketing we may select the target market, positioning the product in efficient and effective process. Marketing predict the prospect customer, potential buyer, future trends. Through marketing
The new buzz word in the domain of marketing for an efficient brand management are sharing of requirements, shared loyalty and shared customer relationship management. Relationship marketing is an economically focused concept. The marketers responsibility is double from not only delivering a flawless product to its customers but to also ensure that all of their queries, complains, post purchase services, demonstration etc. are handled with great care. Because any lacunae in this process which damage the existing customers loyalty and force the buyer to look for alternatives.
Companies can make sound marketing decisions based on their knowledge about consumer requirements and perception. A sound understanding of consumer perception is critical to influence consumers and that is the difference between favorable or unfavorable product image. A study on consumer perception helps to understand the behavior of the customer by indicating consumer expectations. Consumer perception is also important to understand the factors that influence product loyalty. Through perception study a company finds possible ways to promote its products through effective fulfilment of customer
1992. Bary Berman - "Marketing Channel" - John Wiley New York. 1996. Bobstone - "Successful Direct Marketing Methods" - NTC Illinois 61h edition. Barry Mason J.
This increases the chances of retaining a customer, building customer loyalty and reducing customer churn. Compliance and regulation are the buzz words in today’s business environment. If your customers are convinced that you are complying with all regulatory process, it helps to build trust with your clients. • Measure Customer Service Levels: A business should identify key performance indicators (KPIs), monitor them regularly and make necessary changes as and when required. KPIs can be anything from contacting methodologies, feedback systems, order fulfillment and so on.
Jha (2000) defines service marketing as a system that organisations follow to plan, price, promote and distribute services to their customers while achieving company objectives. He says that it is highly expected that a company provides their customers a