2go Travel Case Study

The Industry that we are studying is about the passenger vessels that are travelling directly from Cebu to Manila vice versa. Big names in travel firms such as 2GO Travel (a part of 2GO Group) and Sulpicio Lines (Philippine Span Asia Carrier Corporation) have their passenger vessels travelling at the same route. This specific market has a competition not just only by vessel but also in air travel and from the other provinces that have buses who goes to Manila. The competition on the same type of industry, The Sulpicio Lines’ passenger vessel, namely the M/V Princess of the Stars, which sailed from Manila and were bound to Cebu carrying a total of 851 passengers met a tragic accident at the seas of Romblon. The ship that was sailing in a rough weather sank and only 28 of its passengers survived. Seven years have passed and there are still 400 bodies missing and 130

The prevailing input combinations that are used by 2GO Travel in this industry are the vessels, vessel’s fuel and the crew. The process involved on transporting passengers from point A to point B is to have all the passengers aboard the ship and depart on time going to the destination which covers 22 hours and then finally disembarking the passengers after reaching the destination. The Cebu-Manila of 2GO Travel is the one that ships the biggest volume of people in its entire route in the Philippines thus concluding that this route is really productive and desirable for 2GO Travel (Miel, 2013).
For this time there is no known issue as to transporting the passengers to their destinations. As of now, 2GO Travel is not in a process of planning about adding another fleet. They are maintaining this number of vessel as for the moment as it still productive. The Manila to Cebu is their route that has the bigger passenger volume (Miel, 2013). The lack of competition makes this route productive and desirable in long